Blog

Industry-relevant articles, truth-revealing studies, exciting new product launches and random thoughts from brilliant people. You’ll find it all on the AudienceProject blog.

Featured article

ROI calculator: Learn how much you can save with the optimal budget allocation

All articles
General
Opinion
Insights
Integrations
Partnerships
AudienceReport
GDPR
Tech
Case
Webinar
Event
Brand Lift
Full Reach
UserReport
AudienceHub
AudienceData

Introducing Onboarding services: Unlock the full potential of AudienceReport

Customer spotlight: Why MiQ is doing cross-media measurement

Why advertisers should care about audience measurement more than ever

Customer spotlight: Why esome is doing cross-media measurement

Customer success story: Kia Denmark extends net reach in target audience with redistributed ad budget

Introducing Upgrade services: Upgrade to the new generation of AudienceReport with confidence

AudienceProject phases out the original AudienceReport

Introducing Premium support and CSM advisory services: Get custom support when you need it

Introducing Education and Enablement services: Take your audience measurement to the next level

Customer success story: Telia increases reach efficiency by 20% with redistributed ad budget

AudienceProject takes the next step towards true cross-media measurement

Changing Media, Changing Measurement

Why net reach matters and impression counts don’t

Why the language of TV should be learned by digital natives

How to start planning your cross-media measurement journey and maximising business value

Webinar Recap: Uncovering business value from cross-platform audience measurement

International data transfers: New UK Standard Contractual Clauses have come into force

Customer success story: OS Data Solutions documents up to 327% lift in on-target percentage

Schrems II and US cloud vendors: How AudienceProject remains GDPR compliant

The Value of Measuring Total TV

The Belgian DPA ruling against IAB: Should I be concerned?

New study: Streamed consumption of TV content continues to surge

Customer success story: Vodafone achieves 176% lift in campaign awareness for in-game ad campaign

Webinar Recap: See the bigger picture with the new AudienceReport

Confused.com puts audience measurement at the centre of its business with AudienceProject partnership

Introducing the new AudienceReport: The future of cross-media audience measurement

Spoiler Alert: The future of cross-media audience measurement is arriving

Girl sitting on rock

Understanding Changing Audiences Through Audience Measurement

MAD//Fest Highlights: The Quest for Cross-Media Audience Measurement – The Next Chapter

5 things you need to know about audience measurement in 2021

Killing the Cookie Won’t Kill Cross-Media Audience Measurement

MAD//Anywhere highlights: Cookies will die – but it won’t kill cross-media audience measurement

Full Reach targeting: How we make predictions with first-party data

New study: Streaming accelerates dramatically during lockdown

Full Reach targeting: How we make predictions without cookies

On-target reach: How perfect is not possible and why measurement is the only way to see the wood through the trees

Full_Reach_Image

Introducing Full Reach: Target an audience on every impression

Pegasus: Deep Learning Inference at Massive Scale

Personalized marketing in a post-cookie-world

MAD//Anywhere highlights: Is cross-media measurement something to be cross about?

Cross-media measurement: update on value, myths and availability

brand_lift_feaured_image

Introducing Brand Lift Studies: Show your clients the actual effect of their video campaigns

App&SocialMedia_Study

New study: Instagram climbs the ladder, TikTok has a long way to go

Low ad relevance calls for closer collaboration between advertisers and publishers

New study: Has ad blocking peaked?

Introducing Insights: Validate your audience before campaign execution and optimise your targeting efficacy

IAB UK Guide to Digital Innovation 2020: The Future of Attribution is Already Here

AudienceProject partners with Dailymotion to enrich their campaign measurement solutions portfolio

immediate_webinar_recap

Webinar Recap: Knowing and Growing your Audience Potential

New COVID-19 study: TikTok conquers the West

Webinar Recap: The Immeasurable Business Value of Audience Measurement

New study: Spotify crushes the tech giants

TCF 2.0 is officially live: AudienceProject provides you with improved consent string parsers

New study: The decline of the computer continues while newer devices are on the rise

Customer success story: How JPIMedia redesigned its data strategy with AudienceHub

AudienceProject replaces Comscore as the official measurement partner for Media Metrics Finland

How to measure true effect without third-party cookies

New study: News brands are surpassing Facebook in popularity

AudienceProject announced among few select Google Ads Data Hub vendors

New study: Doritos delivered this year’s most memorable Super Bowl commercial

Google killing third-party cookies is not the end of the world

IAB UK CTV Guide: Our view of the opportunities and challenges for Connected TV

Addressable TV is on the rise and AudienceProject can help you measure it

New study: Will Disney spin a business fairytale?

Introducing AudienceHub: Build your own unique audiences

New study: Facebook loses while winning big

AudienceProject introduces cross-platform campaign validation

How AudienceProject helped Roots create a new sales tool

Fall has arrived and brings two brand new AudienceReport features

Geomatic segments can now be used online

New study: Spotify is sitting on the streaming throne

Spark+DynamoDB: Using AWS DynamoDB as a Data Source for Apache Spark

New study: Netflix continues to dominate the streaming market

Document the unique value of your media with the new Kits

Measure the quality of your campaign impressions

New Purchase Intent segments available for targeting

Create your own effective targeting segments based on AudienceProject technology

New PriceRunner segments available for targeting

AudienceProject introduces Sosioraster segments for targeting

5 Common Mistakes When Working With Targeting Data

AudienceReport makes addressable TV measurable

New study: The end of the personal computer?

New AudienceData segments: Target people based on where they live

New AudienceReport feature: Validate your campaigns against any target group imaginable

New study: Is relevance the cure for ad blocking?

Reach the unreachable Millennials with new AudienceData segments

New Terms & Conditions notification system

Introducing the GDPR Portal

Introducing the new Privacy Portal

New Single Sign-On across all products: Stay GDPR compliant and improve your workflow

Our commitment to GDPR

NY Giants was the real winner of Super Bowl!

Calculate data payoff on new AudienceData website

New e-commerce study: A monopoly on the rise?

The architecture for AudienceReport data processing called Aqueduct

Aqueduct – Real Time Data Processing at Scale

The Future of Paid Journalism: Millennials!

DoubleClick for Publishers

Traditional media platforms no longer main sources of news

AudienceReport and Kits get a massive speed boost

Facebook sitting firmly on the SoMe throne – but for how long?

Google and Facebook in control of the app sphere

New segments let’s you target campaigns based on people’s life cycle

Netflix the Captain of Streaming, Pirates Rocking the Boat in US

Introducing Intent and Ownership Segments

Virtual Reality adds further complexity to the media patchwork

10 Steps to Start Selling Audiences Instead of Impressions

AudienceReport updates online population numbers

AudienceProject introduces in-app tracking

New feature for publishers: Quickly and cost-effectively prove the actual brand-building and intent-driving effect of your digital campaigns

New study: VG beats Facebook and Google as most important website in Norway

Optimise your ad sales: UserReport introduces `Kits´ for publishers

Working with media? Here’s what you need to know about the Super Bowl!

Media Owners Require Transparency in Audience Data

Insight: This is what we use social media for

Introducing Lifestyle Segments: A new way of targeting campaigns

New study: Ad blocking decreases in Denmark

New study: UK & US ad blockers want relevant ads

New e-commerce study: Mobile online shopping is on the rise

AudienceProject becomes data provider for KIA-index

AudienceProject wins international award for Best Audience Measurement Platform with AudienceReport

New study: Reach your audience on these social media

New app study: Women are social, men are practical

Choose your hitrate in target group with AudienceData

Introducing Event Tracking in AudienceReport

Streaming and online video now reaches all millennials

Create and validate your own custom segments with AudienceReport

Get true user insights with the new Google Analytics integration

Hacking the declining loyalty trend

Improved user experience in AudienceReport

Measure your campaign audiences across TV and digital

Personalise experience for new visitors based on AudienceData

Personalize your website for even unknown users

Goodbye UserReport, hello AudienceProject!

Adform campaign management made faster and smoother

Smartclip launches advanced real time media planning in the Nordics powered by AudienceProject

Unlimited creative freedom with the AudienceReport Campaign API!

We’ve prepared an ice cream sundae of new features for the summer!

Get the dirt on your campaign traffic – introducing the Traffic Quality report!

Introducing new features and a brand new report!

New, faster report engine is coming!

Beyond clicks and impressions – measure campaigns the right way!

What are the real brand lifts in your Campaign?

Deeper Insights with Campaign Audience Measurement