Blog

Industry relevant articles, truth-revealing studies, exiting new product launches and random thoughts from brilliant people. You’ll find it all on the AudienceProject blog.

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General
IAB UK CTV Guide: Our view of the opportunities and challenges for Connected TV
AudienceReport
Addressable TV is on the rise and AudienceProject can help you measure it
Insights
New study: Will Disney spin a business fairytale?
Publishers
Introducing AudienceHub: Build your own unique audiences
Insights
New study: Facebook loses while winning big
AudienceReport
AudienceProject introduces cross-platform campaign validation
Partnerships
How AudienceProject helped Roots create a new sales tool
AudienceReport
Fall has arrived and brings two brand new AudienceReport features
AudienceData
Geomatic segments can now be used online
Insights
New study: Spotify is sitting on the streaming throne
Tech
Spark+DynamoDB: Using AWS DynamoDB as a Data Source for Apache Spark
Insights
New study: Netflix continues to dominate the streaming market
UserReport
Document the unique value of your media with the new Kits
AudienceReport
Measure the quality of your campaign impressions
AudienceData
New Purchase Intent segments available for targeting
General
Create your own effective targeting segments based on AudienceProject technology
AudienceData
New PriceRunner segments available for targeting
AudienceData
AudienceProject introduces Sosioraster segments for targeting
General
5 Common Mistakes When Working With Targeting Data
AudienceReport
AudienceReport makes addressable TV measurable
Insights
New study: The end of the personal computer?
AudienceData
New AudienceData segments: Target people based on where they live
AudienceReport
New AudienceReport feature: Validate your campaigns against any target group imaginable
Insights
New study: Is relevance the cure for ad blocking?
AudienceData
Reach the unreachable Millennials with new AudienceData segments
GDPR
New Terms & Conditions notification system
GDPR
Introducing the GDPR Portal
GDPR
Introducing the new Privacy Portal
GDPR
New Single Sign-On across all products: Stay GDPR compliant and improve your workflow
GDPR
Our commitment to GDPR
Insights
NY Giants was the real winner of Super Bowl!
AudienceData
Calculate data payoff on new AudienceData website
Insights
New e-commerce study: A monopoly on the rise?
The architecture for AudienceReport data processing called Aqueduct
Tech
Aqueduct – Real Time Data Processing at Scale
Insights
The Future of Paid Journalism: Millennials!
AudienceReport
DoubleClick for Publishers
Insights
Traditional media platforms no longer main sources of news
AudienceReport
AudienceReport and Kits get a massive speed boost
Insights
Facebook sitting firmly on the SoMe throne – but for how long?
Insights
Google and Facebook in control of the app sphere
AudienceData
New segments let’s you target campaigns based on people’s life cycle
Insights
Netflix the Captain of Streaming, Pirates Rocking the Boat in US
AudienceData
Introducing Intent and Ownership Segments
Insights
Virtual Reality adds further complexity to the media patchwork
Publishers
10 Steps to Start Selling Audiences Instead of Impressions
AudienceReport
AudienceReport updates online population numbers
AudienceReport
AudienceProject introduces in-app tracking
Publishers
New feature for publishers: Quickly and cost-effectively prove the actual brand-building and intent-driving effect of your digital campaigns
Insights
New study: VG beats Facebook and Google as most important website in Norway
Publishers
Optimise your ad sales: UserReport introduces `Kits´ for publishers
Insights
Working with media? Here’s what you need to know about the Super Bowl!
General
Media Owners Require Transparency in Audience Data
Insights
Insight: This is what we use social media for
AudienceData
Introducing Lifestyle Segments: A new way of targeting campaigns
Insights
New study: Ad blocking decreases in Denmark
Insights
New study: UK & US ad blockers want relevant ads
Insights
New e-commerce study: Mobile online shopping is on the rise
General
AudienceProject becomes data provider for KIA-index
General
AudienceProject wins international award for Best Audience Measurement Platform with AudienceReport
Insights
New study: Reach your audience on these social media
Insights
New app study: Women are social, men are practical
AudienceData
Choose your hitrate in target group with AudienceData
AudienceReport
Introducing Event Tracking in AudienceReport
Insights
Streaming and online video now reaches all millennials
AudienceReport
Create and validate your own custom segments with AudienceReport
UserReport
Get true user insights with the new Google Analytics integration
UserReport
Hacking the declining loyalty trend
AudienceReport
Improved user experience in AudienceReport
Integrations
Measure your campaign audiences across TV and digital
AudienceData
Personalise experience for new visitors based on AudienceData
AudienceData
Personalize your website for even unknown users
General
Goodbye UserReport, hello AudienceProject!
AudienceReport
Adform campaign management made faster and smoother
Partnerships
Smartclip launches advanced real time media planning in the Nordics powered by AudienceProject
AudienceReport
Unlimited creative freedom with the AudienceReport Campaign API!
AudienceReport
We’ve prepared an ice cream sundae of new features for the summer!
AudienceReport
Get the dirt on your campaign traffic – introducing the Traffic Quality report!
AudienceReport
Introducing new features and a brand new report!
AudienceReport
New, faster report engine is coming!
AudienceReport
Beyond clicks and impressions – measure campaigns the right way!
AudienceReport
What are the real brand lifts in your Campaign?
General
Deeper Insights with Campaign Audience Measurement