Blog
Industry-relevant articles, truth-revealing studies, exciting new product launches and random thoughts from brilliant people. You’ll find it all on the AudienceProject blog.
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General
Introducing Onboarding services: Unlock the full potential of AudienceReport

Partnerships
Customer spotlight: Why MiQ is doing cross-media measurement

Opinion
Why advertisers should care about audience measurement more than ever

Partnerships
Customer spotlight: Why esome is doing cross-media measurement

Partnerships
Customer success story: Kia Denmark extends net reach in target audience with redistributed ad budget

General
Introducing Upgrade services: Upgrade to the new generation of AudienceReport with confidence

General
AudienceProject phases out the original AudienceReport

General
Introducing Premium support and CSM advisory services: Get custom support when you need it

General
Introducing Education and Enablement services: Take your audience measurement to the next level

Partnerships
Customer success story: Telia increases reach efficiency by 20% with redistributed ad budget

General
AudienceProject takes the next step towards true cross-media measurement

Opinion
Changing Media, Changing Measurement

Opinion
Why net reach matters and impression counts don’t

Opinion
Why the language of TV should be learned by digital natives

Opinion
How to start planning your cross-media measurement journey and maximising business value

Webinar
Webinar Recap: Uncovering business value from cross-platform audience measurement

GDPR
International data transfers: New UK Standard Contractual Clauses have come into force

Partnerships
Customer success story: OS Data Solutions documents up to 327% lift in on-target percentage

GDPR
Schrems II and US cloud vendors: How AudienceProject remains GDPR compliant

Opinion
The Value of Measuring Total TV

GDPR
The Belgian DPA ruling against IAB: Should I be concerned?

Insights
New study: Streamed consumption of TV content continues to surge

Partnerships
Customer success story: Vodafone achieves 176% lift in campaign awareness for in-game ad campaign

Webinar
Webinar Recap: See the bigger picture with the new AudienceReport

Partnerships
Confused.com puts audience measurement at the centre of its business with AudienceProject partnership

General
Introducing the new AudienceReport: The future of cross-media audience measurement

General
Spoiler Alert: The future of cross-media audience measurement is arriving

Opinion
Understanding Changing Audiences Through Audience Measurement

Event
MAD//Fest Highlights: The Quest for Cross-Media Audience Measurement – The Next Chapter

Opinion
5 things you need to know about audience measurement in 2021

General
Killing the Cookie Won’t Kill Cross-Media Audience Measurement

Event
MAD//Anywhere highlights: Cookies will die – but it won’t kill cross-media audience measurement

Full Reach
Full Reach targeting: How we make predictions with first-party data

Insights
New study: Streaming accelerates dramatically during lockdown

Full Reach
Full Reach targeting: How we make predictions without cookies

Opinion
On-target reach: How perfect is not possible and why measurement is the only way to see the wood through the trees

Full Reach
Introducing Full Reach: Target an audience on every impression

Tech
Pegasus: Deep Learning Inference at Massive Scale

General
Personalized marketing in a post-cookie-world

Event
MAD//Anywhere highlights: Is cross-media measurement something to be cross about?

Opinion
Cross-media measurement: update on value, myths and availability

Brand Lift
Introducing Brand Lift Studies: Show your clients the actual effect of their video campaigns

Insights
New study: Instagram climbs the ladder, TikTok has a long way to go

Insights
Low ad relevance calls for closer collaboration between advertisers and publishers

Insights
New study: Has ad blocking peaked?

AudienceHub
Introducing Insights: Validate your audience before campaign execution and optimise your targeting efficacy

Opinion
IAB UK Guide to Digital Innovation 2020: The Future of Attribution is Already Here

Partnerships
AudienceProject partners with Dailymotion to enrich their campaign measurement solutions portfolio

Webinar
Webinar Recap: Knowing and Growing your Audience Potential

Insights
New COVID-19 study: TikTok conquers the West

Webinar
Webinar Recap: The Immeasurable Business Value of Audience Measurement

Insights
New study: Spotify crushes the tech giants

Tech
TCF 2.0 is officially live: AudienceProject provides you with improved consent string parsers

Insights
New study: The decline of the computer continues while newer devices are on the rise

Partnerships
Customer success story: How JPIMedia redesigned its data strategy with AudienceHub

General
AudienceProject replaces Comscore as the official measurement partner for Media Metrics Finland

General
How to measure true effect without third-party cookies

Insights
New study: News brands are surpassing Facebook in popularity

General
AudienceProject announced among few select Google Ads Data Hub vendors

Insights
New study: Doritos delivered this year’s most memorable Super Bowl commercial

General
Google killing third-party cookies is not the end of the world

Opinion
IAB UK CTV Guide: Our view of the opportunities and challenges for Connected TV

AudienceReport
Addressable TV is on the rise and AudienceProject can help you measure it

Insights
New study: Will Disney spin a business fairytale?

AudienceHub
Introducing AudienceHub: Build your own unique audiences

Insights
New study: Facebook loses while winning big

Integrations
AudienceProject introduces cross-platform campaign validation

Partnerships
How AudienceProject helped Roots create a new sales tool

AudienceReport
Fall has arrived and brings two brand new AudienceReport features

Partnerships
Geomatic segments can now be used online

Insights
New study: Spotify is sitting on the streaming throne

Tech
Spark+DynamoDB: Using AWS DynamoDB as a Data Source for Apache Spark

Insights
New study: Netflix continues to dominate the streaming market

UserReport
Document the unique value of your media with the new Kits

AudienceReport
Measure the quality of your campaign impressions

AudienceData
New Purchase Intent segments available for targeting

AudienceData
Create your own effective targeting segments based on AudienceProject technology

AudienceData
New PriceRunner segments available for targeting

AudienceData
AudienceProject introduces Sosioraster segments for targeting

Opinion
5 Common Mistakes When Working With Targeting Data

AudienceReport
AudienceReport makes addressable TV measurable

Insights
New study: The end of the personal computer?

AudienceData
New AudienceData segments: Target people based on where they live

AudienceReport
New AudienceReport feature: Validate your campaigns against any target group imaginable

Insights
New study: Is relevance the cure for ad blocking?

AudienceData
Reach the unreachable Millennials with new AudienceData segments

GDPR
New Terms & Conditions notification system

GDPR
Introducing the GDPR Portal

GDPR
Introducing the new Privacy Portal

GDPR
New Single Sign-On across all products: Stay GDPR compliant and improve your workflow

GDPR
Our commitment to GDPR

Insights
NY Giants was the real winner of Super Bowl!

AudienceData
Calculate data payoff on new AudienceData website

Insights
New e-commerce study: A monopoly on the rise?

Tech
Aqueduct – Real Time Data Processing at Scale

Insights
The Future of Paid Journalism: Millennials!

Integrations
DoubleClick for Publishers

Insights
Traditional media platforms no longer main sources of news

AudienceReport
AudienceReport and Kits get a massive speed boost

Insights
Facebook sitting firmly on the SoMe throne – but for how long?

Insights
Google and Facebook in control of the app sphere

AudienceData
New segments let’s you target campaigns based on people’s life cycle

Insights
Netflix the Captain of Streaming, Pirates Rocking the Boat in US

AudienceData
Introducing Intent and Ownership Segments

Insights
Virtual Reality adds further complexity to the media patchwork

Opinion
10 Steps to Start Selling Audiences Instead of Impressions

AudienceReport
AudienceReport updates online population numbers

AudienceReport
AudienceProject introduces in-app tracking

AudienceReport
New feature for publishers: Quickly and cost-effectively prove the actual brand-building and intent-driving effect of your digital campaigns

Insights
New study: VG beats Facebook and Google as most important website in Norway

UserReport
Optimise your ad sales: UserReport introduces `Kits´ for publishers

Insights
Working with media? Here’s what you need to know about the Super Bowl!

Opinion
Media Owners Require Transparency in Audience Data

Insights
Insight: This is what we use social media for

AudienceData
Introducing Lifestyle Segments: A new way of targeting campaigns

Insights
New study: Ad blocking decreases in Denmark

Insights
New study: UK & US ad blockers want relevant ads

Insights
New e-commerce study: Mobile online shopping is on the rise

General
AudienceProject becomes data provider for KIA-index

General
AudienceProject wins international award for Best Audience Measurement Platform with AudienceReport

Insights
New study: Reach your audience on these social media

Insights
New app study: Women are social, men are practical

AudienceData
Choose your hitrate in target group with AudienceData

AudienceReport
Introducing Event Tracking in AudienceReport

Insights
Streaming and online video now reaches all millennials

AudienceReport
Create and validate your own custom segments with AudienceReport

Integrations
Get true user insights with the new Google Analytics integration

UserReport
Hacking the declining loyalty trend

AudienceReport
Improved user experience in AudienceReport

Integrations
Measure your campaign audiences across TV and digital

Partnerships
Personalise experience for new visitors based on AudienceData

Webinar
Personalize your website for even unknown users

General
Goodbye UserReport, hello AudienceProject!

AudienceReport
Adform campaign management made faster and smoother

Partnerships
Smartclip launches advanced real time media planning in the Nordics powered by AudienceProject

AudienceReport
Unlimited creative freedom with the AudienceReport Campaign API!

AudienceReport
We’ve prepared an ice cream sundae of new features for the summer!

AudienceReport
Get the dirt on your campaign traffic – introducing the Traffic Quality report!

AudienceReport
Introducing new features and a brand new report!

AudienceReport
New, faster report engine is coming!

AudienceReport
Beyond clicks and impressions – measure campaigns the right way!

AudienceReport
What are the real brand lifts in your Campaign?
AudienceReport
Deeper Insights with Campaign Audience Measurement
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