Blog

Industry-relevant articles, truth-revealing studies, exciting new product launches and random thoughts from brilliant people. You’ll find it all on the AudienceProject blog.

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  • Opinion
  • Insights
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Opinion
Measure your audience, or measure your losses
General
ROI calculator: Learn how much you can save with the optimal budget allocation
General
Introducing Onboarding services: Unlock the full potential of AudienceReport
Partnerships
Customer spotlight: Why MiQ is doing cross-media measurement
Opinion
Why advertisers should care about audience measurement more than ever
Partnerships
Customer spotlight: Why esome is doing cross-media measurement
Partnerships
Customer success story: Kia Denmark extends net reach in target audience with redistributed ad budget
General
Introducing Upgrade services: Upgrade to the new generation of AudienceReport with confidence
General
AudienceProject phases out the original AudienceReport
General
Introducing Premium support and CSM advisory services: Get custom support when you need it
General
Introducing Education and Enablement services: Take your audience measurement to the next level
Partnerships
Customer success story: Telia increases reach efficiency by 20% with redistributed ad budget
General
AudienceProject takes the next step towards true cross-media measurement
Opinion
Changing Media, Changing Measurement
Opinion
Why net reach matters and impression counts don’t
Opinion
Why the language of TV should be learned by digital natives
Opinion
How to start planning your cross-media measurement journey and maximising business value
Webinar
Webinar Recap: Uncovering business value from cross-platform audience measurement
GDPR
International data transfers: New UK Standard Contractual Clauses have come into force
Partnerships
Customer success story: OS Data Solutions documents up to 327% lift in on-target percentage
GDPR
Schrems II and US cloud vendors: How AudienceProject remains GDPR compliant
Opinion
The Value of Measuring Total TV
GDPR
The Belgian DPA ruling against IAB: Should I be concerned?
Insights
New study: Streamed consumption of TV content continues to surge
Partnerships
Customer success story: Vodafone achieves 176% lift in campaign awareness for in-game ad campaign
Webinar
Webinar Recap: See the bigger picture with the new AudienceReport
Partnerships
Confused.com puts audience measurement at the centre of its business with AudienceProject partnership
General
Introducing the new AudienceReport: The future of cross-media audience measurement
General
Spoiler Alert: The future of cross-media audience measurement is arriving
Girl sitting on rock
Opinion
Understanding Changing Audiences Through Audience Measurement
Event
MAD//Fest Highlights: The Quest for Cross-Media Audience Measurement – The Next Chapter
Opinion
5 things you need to know about audience measurement in 2021
General
Killing the Cookie Won’t Kill Cross-Media Audience Measurement
Event
MAD//Anywhere highlights: Cookies will die – but it won’t kill cross-media audience measurement
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Full Reach
Full Reach targeting: How we make predictions with first-party data
Insights
New study: Streaming accelerates dramatically during lockdown
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Full Reach
Full Reach targeting: How we make predictions without cookies
Opinion
On-target reach: How perfect is not possible and why measurement is the only way to see the wood through the trees
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Full Reach
Introducing Full Reach: Target an audience on every impression
Tech
Pegasus: Deep Learning Inference at Massive Scale
General
Personalized marketing in a post-cookie-world
Event
MAD//Anywhere highlights: Is cross-media measurement something to be cross about?
Opinion
Cross-media measurement: update on value, myths and availability
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Brand Lift
Introducing Brand Lift Studies: Show your clients the actual effect of their video campaigns
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Insights
New study: Instagram climbs the ladder, TikTok has a long way to go
Insights
Low ad relevance calls for closer collaboration between advertisers and publishers
Insights
New study: Has ad blocking peaked?
AudienceHub
Introducing Insights: Validate your audience before campaign execution and optimise your targeting efficacy
Opinion
IAB UK Guide to Digital Innovation 2020: The Future of Attribution is Already Here
Partnerships
AudienceProject partners with Dailymotion to enrich their campaign measurement solutions portfolio
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Webinar
Webinar Recap: Knowing and Growing your Audience Potential
Insights
New COVID-19 study: TikTok conquers the West
Webinar
Webinar Recap: The Immeasurable Business Value of Audience Measurement
Insights
New study: Spotify crushes the tech giants
Tech
TCF 2.0 is officially live: AudienceProject provides you with improved consent string parsers
Insights
New study: The decline of the computer continues while newer devices are on the rise
Partnerships
Customer success story: How JPIMedia redesigned its data strategy with AudienceHub
General
AudienceProject replaces Comscore as the official measurement partner for Media Metrics Finland
General
How to measure true effect without third-party cookies
Insights
New study: News brands are surpassing Facebook in popularity
General
AudienceProject announced among few select Google Ads Data Hub vendors
Insights
New study: Doritos delivered this year’s most memorable Super Bowl commercial
General
Google killing third-party cookies is not the end of the world
Opinion
IAB UK CTV Guide: Our view of the opportunities and challenges for Connected TV
AudienceReport
Addressable TV is on the rise and AudienceProject can help you measure it
Insights
New study: Will Disney spin a business fairytale?
AudienceHub
Introducing AudienceHub: Build your own unique audiences
Insights
New study: Facebook loses while winning big
Integrations
AudienceProject introduces cross-platform campaign validation
Partnerships
How AudienceProject helped Roots create a new sales tool
AudienceReport
Fall has arrived and brings two brand new AudienceReport features
Partnerships
Geomatic segments can now be used online
Insights
New study: Spotify is sitting on the streaming throne
Tech
Spark+DynamoDB: Using AWS DynamoDB as a Data Source for Apache Spark
Insights
New study: Netflix continues to dominate the streaming market
UserReport
Document the unique value of your media with the new Kits
AudienceReport
Measure the quality of your campaign impressions
AudienceData
New Purchase Intent segments available for targeting
AudienceData
Create your own effective targeting segments based on AudienceProject technology
AudienceData
New PriceRunner segments available for targeting
AudienceData
AudienceProject introduces Sosioraster segments for targeting
Opinion
5 Common Mistakes When Working With Targeting Data
AudienceReport
AudienceReport makes addressable TV measurable
Insights
New study: The end of the personal computer?
AudienceData
New AudienceData segments: Target people based on where they live
AudienceReport
New AudienceReport feature: Validate your campaigns against any target group imaginable
Insights
New study: Is relevance the cure for ad blocking?
AudienceData
Reach the unreachable Millennials with new AudienceData segments
GDPR
New Terms & Conditions notification system
GDPR
Introducing the GDPR Portal
GDPR
Introducing the new Privacy Portal
GDPR
New Single Sign-On across all products: Stay GDPR compliant and improve your workflow
GDPR
Our commitment to GDPR
Insights
NY Giants was the real winner of Super Bowl!
AudienceData
Calculate data payoff on new AudienceData website
Insights
New e-commerce study: A monopoly on the rise?
The architecture for AudienceReport data processing called Aqueduct
Tech
Aqueduct – Real Time Data Processing at Scale
Insights
The Future of Paid Journalism: Millennials!
Integrations
DoubleClick for Publishers
Insights
Traditional media platforms no longer main sources of news
AudienceReport
AudienceReport and Kits get a massive speed boost
Insights
Facebook sitting firmly on the SoMe throne – but for how long?
Insights
Google and Facebook in control of the app sphere
AudienceData
New segments let’s you target campaigns based on people’s life cycle
Insights
Netflix the Captain of Streaming, Pirates Rocking the Boat in US
AudienceData
Introducing Intent and Ownership Segments
Insights
Virtual Reality adds further complexity to the media patchwork
Opinion
10 Steps to Start Selling Audiences Instead of Impressions
AudienceReport
AudienceReport updates online population numbers
AudienceReport
AudienceProject introduces in-app tracking
AudienceReport
New feature for publishers: Quickly and cost-effectively prove the actual brand-building and intent-driving effect of your digital campaigns
Insights
New study: VG beats Facebook and Google as most important website in Norway
UserReport
Optimise your ad sales: UserReport introduces `Kits´ for publishers
Insights
Working with media? Here’s what you need to know about the Super Bowl!
Opinion
Media Owners Require Transparency in Audience Data
Insights
Insight: This is what we use social media for
AudienceData
Introducing Lifestyle Segments: A new way of targeting campaigns
Insights
New study: Ad blocking decreases in Denmark
Insights
New study: UK & US ad blockers want relevant ads
Insights
New e-commerce study: Mobile online shopping is on the rise
General
AudienceProject becomes data provider for KIA-index
General
AudienceProject wins international award for Best Audience Measurement Platform with AudienceReport
Insights
New study: Reach your audience on these social media
Insights
New app study: Women are social, men are practical
AudienceData
Choose your hitrate in target group with AudienceData
AudienceReport
Introducing Event Tracking in AudienceReport
Insights
Streaming and online video now reaches all millennials
AudienceReport
Create and validate your own custom segments with AudienceReport
Integrations
Get true user insights with the new Google Analytics integration
UserReport
Hacking the declining loyalty trend
AudienceReport
Improved user experience in AudienceReport
Integrations
Measure your campaign audiences across TV and digital
Partnerships
Personalise experience for new visitors based on AudienceData
Webinar
Personalize your website for even unknown users
General
Goodbye UserReport, hello AudienceProject!
AudienceReport
Adform campaign management made faster and smoother
Partnerships
Smartclip launches advanced real time media planning in the Nordics powered by AudienceProject
AudienceReport
Unlimited creative freedom with the AudienceReport Campaign API!
AudienceReport
We’ve prepared an ice cream sundae of new features for the summer!
AudienceReport
Get the dirt on your campaign traffic – introducing the Traffic Quality report!
AudienceReport
Introducing new features and a brand new report!
AudienceReport
New, faster report engine is coming!
AudienceReport
Beyond clicks and impressions – measure campaigns the right way!
AudienceReport
What are the real brand lifts in your Campaign?
AudienceReport
Deeper Insights with Campaign Audience Measurement