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Industry-relevant articles, truth-revealing studies, exciting new product launches and random thoughts from brilliant people. You’ll find it all on the AudienceProject blog.
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Opinion
How to start planning your cross-media measurement journey and maximising business value

Opinion
The Value of Measuring Total TV

Insights
New study: Streamed consumption of TV content continues to surge

Opinion
Understanding Changing Audiences Through Audience Measurement

Event
MAD//Fest Highlights: The Quest for Cross-Media Audience Measurement – The Next Chapter

Insights
New study: Streaming accelerates dramatically during lockdown

Opinion
Cross-media measurement: update on value, myths and availability

Opinion
IAB UK Guide to Digital Innovation 2020: The Future of Attribution is Already Here

Opinion
IAB UK CTV Guide: Our view of the opportunities and challenges for Connected TV

Insights
New study: Spotify is sitting on the streaming throne
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