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Industry-relevant articles, truth-revealing studies, exciting new product launches and random thoughts from brilliant people. You’ll find it all on the AudienceProject blog.
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Partnerships
Customer success story: Telia increases reach efficiency by 20% with redistributed ad budget

General
AudienceProject takes the next step towards true cross-media measurement

Webinar
Webinar Recap: Uncovering business value from cross-platform audience measurement

Partnerships
Customer success story: OS Data Solutions documents up to 327% lift in on-target percentage

Partnerships
Customer success story: Vodafone achieves 176% lift in campaign awareness for in-game ad campaign

Partnerships
Confused.com puts audience measurement at the centre of its business with AudienceProject partnership

Event
MAD//Anywhere highlights: Cookies will die – but it won’t kill cross-media audience measurement

Event
MAD//Anywhere highlights: Is cross-media measurement something to be cross about?

Insights
Low ad relevance calls for closer collaboration between advertisers and publishers

Insights
New COVID-19 study: TikTok conquers the West

Webinar
Webinar Recap: The Immeasurable Business Value of Audience Measurement

Insights
New study: Spotify crushes the tech giants

Insights
New study: The decline of the computer continues while newer devices are on the rise

Insights
New study: Doritos delivered this year’s most memorable Super Bowl commercial

Insights
Facebook sitting firmly on the SoMe throne – but for how long?
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