Blog

Industry-relevant articles, truth-revealing studies, exciting new product launches and random thoughts from brilliant people. You’ll find it all on the AudienceProject blog.

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Partnerships
Customer success story: Telia increases reach efficiency by 20% with redistributed ad budget
General
AudienceProject takes the next step towards true cross-media measurement
Webinar
Webinar Recap: Uncovering business value from cross-platform audience measurement
Partnerships
Customer success story: OS Data Solutions documents up to 327% lift in on-target percentage
Partnerships
Customer success story: Vodafone achieves 176% lift in campaign awareness for in-game ad campaign
Partnerships
Confused.com puts audience measurement at the centre of its business with AudienceProject partnership
Event
MAD//Anywhere highlights: Cookies will die – but it won’t kill cross-media audience measurement
Event
MAD//Anywhere highlights: Is cross-media measurement something to be cross about?
Insights
Low ad relevance calls for closer collaboration between advertisers and publishers
Insights
New COVID-19 study: TikTok conquers the West
Webinar
Webinar Recap: The Immeasurable Business Value of Audience Measurement
Insights
New study: Spotify crushes the tech giants
Insights
New study: The decline of the computer continues while newer devices are on the rise
Insights
New study: Doritos delivered this year’s most memorable Super Bowl commercial
Insights
Facebook sitting firmly on the SoMe throne – but for how long?