All articles in "Opinion"

Changing Media, Changing Measurement

Why net reach matters and impression counts don’t

Why the language of TV should be learned by digital natives

How to start planning your cross-media measurement journey and maximising business value

The Value of Measuring Total TV

Understanding Changing Audiences Through Audience Measurement

5 things you need to know about audience measurement in 2021

Killing the Cookie Won’t Kill Cross-Media Audience Measurement

On-target reach: How perfect is not possible and why measurement is the only way to see the wood through the trees

Personalized marketing in a post-cookie-world

Cross-media measurement: update on value, myths and availability

IAB UK Guide to Digital Innovation 2020: The Future of Attribution is Already Here

How to measure true effect without third-party cookies

Google killing third-party cookies is not the end of the world

IAB UK CTV Guide: Our view of the opportunities and challenges for Connected TV

5 Common Mistakes When Working With Targeting Data

10 Steps to Start Selling Audiences Instead of Impressions

Media Owners Require Transparency in Audience Data