All articles in "Opinion"
Why net reach matters and impression counts don’t
Why the language of TV should be learned by digital natives
How to start planning your cross-media measurement journey and maximising business value
The Value of Measuring Total TV
Understanding Changing Audiences Through Audience Measurement
5 things you need to know about audience measurement in 2021
Killing the Cookie Won’t Kill Cross-Media Audience Measurement
On-target reach: How perfect is not possible and why measurement is the only way to see the wood through the trees
Personalized marketing in a post-cookie-world
Cross-media measurement: update on value, myths and availability
IAB UK Guide to Digital Innovation 2020: The Future of Attribution is Already Here
How to measure true effect without third-party cookies
Google killing third-party cookies is not the end of the world
IAB UK CTV Guide: Our view of the opportunities and challenges for Connected TV
5 Common Mistakes When Working With Targeting Data
10 Steps to Start Selling Audiences Instead of Impressions
Media Owners Require Transparency in Audience Data
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