All articles in "General"

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Understanding Changing Audiences Through Audience Measurement
MAD//Fest Highlights: The Quest for Cross-Media Audience Measurement – The Next Chapter
5 things you need to know about audience measurement in 2021
Killing the Cookie Won’t Kill Cross-Media Audience Measurement
MAD//Anywhere highlights: Cookies will die – but it won’t kill cross-media audience measurement
On-target reach: How perfect is not possible and why measurement is the only way to see the wood through the trees
Personalized marketing in a post-cookie-world
MAD//Anywhere highlights: Is cross-media measurement something to be cross about?
Cross-media measurement: update on value, myths and availability
IAB UK Guide to Digital Innovation 2020: The Future of Attribution is Already Here
AudienceProject partners with Dailymotion to enrich their campaign measurement solutions portfolio
AudienceProject replaces Comscore as the official measurement partner for Media Metrics Finland
How to measure true effect without third-party cookies
AudienceProject announced among few select Google Ads Data Hub vendors
Google killing third-party cookies is not the end of the world
IAB UK CTV Guide: Our view of the opportunities and challenges for Connected TV
Create your own effective targeting segments based on AudienceProject technology
5 Common Mistakes When Working With Targeting Data
Media Owners Require Transparency in Audience Data
AudienceProject becomes data provider for KIA-index
AudienceProject wins international award for Best Audience Measurement Platform with AudienceReport
Goodbye UserReport, hello AudienceProject!
Deeper Insights with Campaign Audience Measurement