All articles in "General"

5 things you need to know about audience measurement in 2021

Killing the Cookie Won’t Kill Cross-Media Audience Measurement

MAD//Anywhere highlights: Cookies will die – but it won’t kill cross-media audience measurement

On-target reach: How perfect is not possible and why measurement is the only way to see the wood through the trees

Personalized marketing in a post-cookie-world

MAD//Anywhere highlights: Is cross-media measurement something to be cross about?

Cross-media measurement: update on value, myths and availability

IAB UK Guide to Digital Innovation 2020: The Future of Attribution is Already Here

AudienceProject partners with Dailymotion to enrich their campaign measurement solutions portfolio

AudienceProject replaces Comscore as the official measurement partner for Media Metrics Finland

How to measure true effect without third-party cookies

AudienceProject announced among few select Google Ads Data Hub vendors

Google killing third-party cookies is not the end of the world

IAB UK CTV Guide: Our view of the opportunities and challenges for Connected TV

Create your own effective targeting segments based on AudienceProject technology

5 Common Mistakes When Working With Targeting Data

Media Owners Require Transparency in Audience Data

AudienceProject becomes data provider for KIA-index

AudienceProject wins international award for Best Audience Measurement Platform with AudienceReport

Goodbye UserReport, hello AudienceProject!

Deeper Insights with Campaign Audience Measurement