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Telia increases reach efficiency by 20% with redistributed ad budget
Lidl Sweden uses cross-media brand lift measurement to uncover ways to improve its total brand impact
Pandora documents brand awareness effect of cross-media campaign
Vodafone documents 176% lift in campaign awareness for in-game ad campaign
Magnite measuring the incremental reach of CTV to linear TV
Kia’s Full Lifecycle Campaign Measurement Across Channels
Cookie-less effect measurement
Optimising campaign budget
Unique audiences activated
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