Introducing Intent and Ownership Segments

By Peter Østrem, AudienceProject

AudienceProject now provides you with the opportunity to target your campaigns towards audiences based on purchase intent and ownership

When running a campaign you might have an idea about which target group is interested in your product. With this in mind you have the opportunity to target your campaign towards an audience with specific demographic characteristics corresponding to the target group. But are you sure that this target group is actually interested in the product you are advertising for?

Of course you can’t be. However, now you can target your campaigns towards audiences that definitely are in the market for the product being advertised.

A new way of targeting

By introducing Intent and Ownership segments you are no longer limited to just target your campaigns towards demographic characteristics. Now, you can target your campaigns towards audiences based on purchase intent and ownership. This means that you can reach audiences that have an actual interest in your product just now and audiences with a particular ownership relevant to your campaign.

Improve campaign performance

By providing you with segments based on purchase intent and ownership, we enable you to improve the performance of your campaigns. As the Intent and ownership segments are characterized by people being in the market for a particular product and people with a particular ownership, the most optimal way of using the segments is to use them for performance campaigns.

Intent segments

The Intent segments that you now have the opportunity to target your campaigns towards are as follows:

Ownership segments

The Ownership segments that you now have the opportunity to target your campaigns towards are as follows:

High quality segments

AudienceProject’s Intent and Ownership segments are based on a unique combination of survey data and behavioural analysis. Thousands of panelists are continuously interviewed in an ongoing omnibus 365 days a year. The resulting intent- and ownership-panel is then used in combination with AudienceProject’s proprietary machine learning algorithms to identify exactly how the behavioural patterns of the intent and ownership panelists differ from the non-intent and non-ownership panelists.

Once distinct behavioural patterns have been identified, a control group of real panelists are used to verify the affinity of each segment. In other words, AudienceProject’s Intent and Ownership segments are based on online behaviour of real people, who have expressed intent of a purchase or ownership in a survey.

Get started

Our Intent and Ownership segments can be targeted through Adform and DoubleClick Bid Manager in Denmark, Sweden, Norway and Finland. Download our Intent Whitebook and Ownership Whitebook to get a thorough declaration of the different segments and the methodology behind them.

Happy campaigning!

Download intent segments

Intent segments – DK

Intent segments – SE

Intent segments – NO

Intent segments – FI

Download ownership segments

Ownership segments – DK

Ownership segments – SE

Ownership segments – NO

Ownership segments – FI

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