New Purchase Intent segments available for targeting

By Mathias Bugat Sørensen, AudienceProject

In close collaboration with the biggest price comparison site for financial services in Denmark, AudienceProject introduces a new series of purchase intent segments enabling you to reach people in the market for a new mobile subscription, car insurance etc.

When looking for a new mobile subscription, a new car insurance or when considering taking a new loan, lots of people browse the web to compare prices among different providers to get the best deal.

Because of this, we have partnered with the biggest price comparison site for financial services in Denmark to introduce a new series of purchase intent segments – segments which are based on the behavioural data generated by the traffic on the price comparison site.

By combining this behavioural data with our proprietary prediction engine and data ecosystem, we have been able to build a number of strong purchase intent segments based on people in the market for a specific product.

In this way, you can use the segments to reach people who have an actual interest in your product as well as a real purchase intent and thus use the segments to optimize your performance-based campaigns.

Five new segments introduced

In total, we make five new purchase intent segments available for targeting:

At our AudienceData website, you can learn more about each of the new segments.

High-quality segments

As it is the case with the rest of our Purchase Intent segments, the new series of Purchase Intent segments are based on predictions and not the typical retargeting approach. The predictions ensure that the people within the Purchase Intent segments have the same overall behaviour as the users who have compared prices for a particular product meaning that we are beyond the typical retargeting issue, where users are haunted by one particular product ever since they took a glance at it or purchased it.

Furthermore, to ensure that the segments are made up by people who actually are in the market for the product, the new Purchase Intent segments are built on data no older than 3 weeks.

Get started

The new Purchase Intent segments are available in both Adform and DoubleClick Bid Manager for clients in Denmark.

Reach out to Mathias Bugat Sørensen at mbs@audienceproject.com and learn how to get started targeting your campaigns towards our new Purchase Intent segments.

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