Like many of you, we think Adform is a great ad tech vendor. That’s why we teamed up to build aneat integration between Adform and our audience measurement tool AudienceReport. The result is less boring double-work and more time to do fun stuff – like playing mini golf. Once set up, you simply create your Adform campaign and choose to track it with AudienceReport – tracking pixels are then magically applied to each placement and a corresponding project is created inside AudienceReport. Voilà!
Who is Adform?
Adform is a Danish digital media ad-tech company founded in 2002. They deliver campaigns for over 3.000 clients in more than 35 countries worldwide. Their solutions include ad serving, campaign planning and much more. Like UserReport, they have their headquarters in Copenhagen.
Why we felt an integration was needed
We think Adform is a great ad tech vendor. And as it turns out, most of our customers do as well. So this spring, we decided that we wanted to make things a bit easier for everyone. We sat down with our friends from Adform to talk about creating an integrated solution between our systems. The idea was to minimize the work needed to track your Adform campaigns with AudienceReport.
How the integration works
You start out by linking your AudienceReport and Adform account. Once set up, you simply create a campaign in Adform and choose to track it with AudienceReport – tracking pixels are then magically applied to your campaign placements and a corresponding project is created inside AudienceReport. Voila!
We’ve created a quick guide and FAQ article on how to setup the integration. You can find it here