The online population is steadily growing. Especially because an increasing proportion of the older generation comes online.
When the online population evolves, we obviously have to adapt to this new reality. To do this, we have made an update to the online population numbers in AudienceReport, which has been deployed today.
The update means that the campaign measurements in AudienceReport will now be based on the latest online population numbers.
How will it affect your campaigns?
It is important to note that the update to the online population numbers in AudienceReport will only affect your future campaigns measured from this day on. All your previous campaigns will remain unchanged.
Get further insights
In our AudienceReport Panelbook you can find the new online population numbers for Denmark, Sweden, Norway, Finland, United Kingdom and Vietnam. Furthermore, you can learn how we recruit our panel that forms the basis of our campaign measurements in AudienceReport.
If you have any questions about our update to the online population numbers in AudienceReport, please contact our Client Services at firstname.lastname@example.org.