Being a publisher in today’s media industry can sometimes be hard work. Working across multiple platforms means you’ll often find yourself performing duplicate tasks – like creating tracking pixels for your DFP campaigns over and over again. But no more. With the new integration, DFP campaigns can automatically be tracked in AudienceReport, which will hopefully make your life a little easier and speed up your daily workflow.
First off, you need the newest version of the UserReport script installed on all your websites. Once that is in place, you can go to the account settings page in AudienceReport and enable the integration. That’s all there is to it. From here on, things will be taken care off automatically.
Automatic in-view included – and in-app on the way
Not only does the new integration remove all the hassle of setting up campaign after campaign with tracking pixels. It also lets you track in-view without lifting a finger. You can even add click tracking to get a full conversion funnel from impression to in-view to click. And that’s not all, we’re currently testing automated in-app tracking as well.
If you want to get started using the integration or want to sign up as beta tester for in-app tracking, please contact our publisher team.
Read more about the new integration between AudienceReport and DoubleClick for Publishers in our FAQ.