You talked, we listened. Over the past five months, we’ve been hard at work addressing the number one request by our users: faster report generation. And now, we’re excited to announce a completely re-imagined report engine, enabling you to create and edit campaigns with near-instant report generation!

Hours and days reduced to minutes and seconds

By combining cutting edge technologies with in-memory storage and completely re-thinking the way we process data, we’ve built a new, blazing fast report engine. Whether you edit tracking points or change the report period in a project you’ll have a re-calculated report, complete with fresh tracking data, in a matter of minutes rather than hours or days.


*At launch, the new system will load new tracking data every morning (GMT), ensuring that reports always include impressions from the previous day

Other changes in the upcoming update

Last updated timestamp on reports
Now you’re able to see, when a report was last re-calculated.


All campaigns now begin on a Monday and end on a Sunday
This ensures a consistent 7-days-per-datapoint in the reporting interface. If you leave the campaign start/end dates blank, the system will automatically determine the correct campaign period based on logged impressions.

Sounds great – when do I get the update?

We’ve already migrated the first few clients to the new platform, and more will follow in the upcoming weeks. We’re migrating each account individually, because we want the transition to be as smooth as possible, and to make sure we can answer any questions you might have, while still keeping the existing platform fully operational.

This is just the beginning

Finally, the improvements above are only the beginning. We would like your thoughts on how we can make AudienceReport even better. If you have feedback, suggestions or questions, please contact us at