With the introduction of AudienceHub, you can now build and activate unique audiences, specifically tailored to your clients’ needs to attract more advertisers and get the most out of your inventory.
We believe building unique audiences based on publishers’ first-party data is the key to developing even more successful businesses. This is why we are introducing AudienceHub – a new powerful tool allowing publishers to leverage their own data and build first-party audiences for activation across their media properties.
Take ownership of your data
As a publisher, you now have the opportunity to take ownership of your data by building your own unique audiences, based on data you have collected across your media properties. These data can come from a CRM database, a survey running on your website or other forms of deterministic data sources. This means that you can build specific audiences relevant to your advertisers’ needs.
In AudienceHub, you will be able to build exactly the audience you want, boost its reach by growing it and push it to the demand or supply-side platforms as well as data management platforms you wish. As a consequence, you can guarantee the delivery of reach within desired advertiser-specific audiences, convince advertisers to spend their campaign budget with you and get the most out of your inventory.
An easy and intuitive tool
In an industry cluttered with complex platforms and processes, we put real effort into building easy and friendly interfaces for our tools, and AudienceHub is no exception.
AudienceHub is a self-service platform that takes you through each step of the process, from importing your data, building and growing your audience and finally distributing it to the platform you wish.
There are different types of data sources you can choose from when building an audience in AudienceHub. A data source can be CRM data coming from a simple Excel file, data stored in your Amazon S3 account or survey answers gathered with UserReport.
As you can choose freely between these sources, you are given full control of what data your audiences are built on – and you even have the opportunity to decide with what precision your audiences should be built.
In the video below, you can see how easy it is to build and activate your own unique audiences.
The technology and methodology behind AudienceHub
AudienceHub grows audiences using intelligent behavioural analysis. Thanks to complex machine learning algorithms, AudienceHub analyses the online behaviour of users from your own data and finds other users with similar behaviour patterns, hence creating predicted audiences. These algorithms are continuously trained towards making the right predictions so you can keep using your audiences.
In AudienceHub, you will meet our Audience Intelligence Robot AIR, who will help you grow your audience and reach a bigger crowd.
In our FAQ, you can learn much more about AudienceHub and how to get started building and activating your own unique audiences.
Reach out to firstname.lastname@example.org or your usual contact at AudienceProject and learn how to get started building and activating your own unique audiences.
AudienceHub is available for publishers in the UK, Germany, Denmark, Sweden, Norway and Finland.