Article series: Life beyond third-party cookies
4 articles in this series
Google decision to phase out support for third-party cookies in Chrome has led to concerns on how the ad-tech ecosystem will be influenced. In this series of articles, AudienceProject addresses those concerns and explains why Google has made the right move.
More from the AudienceProject blog:

General
MAD//Anywhere highlights: Cookies will die – but it won’t kill cross-media audience measurement

AudienceData
Full Reach targeting: How we make predictions with first-party data

Insights
New study: Streaming accelerates dramatically during lockdown

AudienceData
Full Reach targeting: How we make predictions without cookies

AudienceReport
On-target reach: How perfect is not possible and why measurement is the only way to see the wood through the trees

AudienceData
Introducing Full Reach: Target an audience on every impression

Tech
Pegasus: Deep Learning Inference at Massive Scale

General
Personalized marketing in a post-cookie-world

General
MAD//Anywhere highlights: Is cross-media measurement something to be cross about?

General
Cross-media measurement: update on value, myths and availability

Publishers
Introducing Brand Lift Studies: Show your clients the actual effect of their video campaigns

Insights
New study: Instagram climbs the ladder, TikTok has a long way to go
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