Article series: Life beyond third-party cookies
4 articles in this series
Google decision to phase out support for third-party cookies in Chrome has led to concerns on how the ad-tech ecosystem will be influenced. In this series of articles, AudienceProject addresses those concerns and explains why Google has made the right move.
More from the AudienceProject blog:
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Spoiler Alert: The future of cross-media audience measurement is arriving
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Understanding Changing Audiences Through Audience Measurement
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MAD//Fest Highlights: The Quest for Cross-Media Audience Measurement – The Next Chapter
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5 things you need to know about audience measurement in 2021
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MAD//Anywhere highlights: Cookies will die – but it won’t kill cross-media audience measurement
AudienceData
Full Reach targeting: How we make predictions with first-party data
Insights
New study: Streaming accelerates dramatically during lockdown
AudienceData
Full Reach targeting: How we make predictions without cookies
AudienceReport
On-target reach: How perfect is not possible and why measurement is the only way to see the wood through the trees
AudienceData
Introducing Full Reach: Target an audience on every impression
Tech
Pegasus: Deep Learning Inference at Massive Scale
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Personalized marketing in a post-cookie-world
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