Article series: Life beyond third-party cookies

4 articles in this series

Google decision to phase out support for third-party cookies in Chrome has led to concerns on how the ad-tech ecosystem will be influenced. In this series of articles, AudienceProject addresses those concerns and explains why Google has made the right move.

More from the AudienceProject blog:

General
Introducing Education and Enablement services: Take your audience measurement to the next level
Partnerships
Customer success story: Telia increases reach efficiency by 20% with redistributed ad budget
General
AudienceProject takes the next step towards true cross-media measurement
Opinion
Changing Media, Changing Measurement
Opinion
Why net reach matters and impression counts don’t
Opinion
Why the language of TV should be learned by digital natives
Opinion
How to start planning your cross-media measurement journey and maximising business value
Webinar
Webinar Recap: Uncovering business value from cross-platform audience measurement
GDPR
International data transfers: New UK Standard Contractual Clauses have come into force
Partnerships
Customer success story: OS Data Solutions documents up to 327% lift in on-target percentage
GDPR
Schrems II and US cloud vendors: How AudienceProject remains GDPR compliant
Opinion
The Value of Measuring Total TV