Article series: Life beyond third-party cookies
4 articles in this series
Google decision to phase out support for third-party cookies in Chrome has led to concerns on how the ad-tech ecosystem will be influenced. In this series of articles, AudienceProject addresses those concerns and explains why Google has made the right move.
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Spoiler Alert: The future of cross-media audience measurement is arriving

Opinion
Understanding Changing Audiences Through Audience Measurement
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