With today’s fragmented media landscape, cross-media measurement is more important than ever. You know that. However, what you may not know is how to allocate your ad budget most efficiently across channels based on the insights you generate from your audience measurement.

How do you know which channels are most effective at reaching your audience? How do you turn your insights into actions? How do you optimise current campaigns and plan future campaigns?

At AudienceProject, we want to empower you to make confident marketing decisions and reach your audience more effectively based on cross-media measurement. That’s why we are now introducing the first of a series of new professional services: Education and Enablement.

Get more value from your audience measurement

With Education and Enablement, you get a structured and thorough education program that fits your organisation’s needs, enabling you and your agency to do successful measurements and take action on your insights.

We help you build a team of super users and in-house audience measurement experts to accelerate your path to value and ensure that you are set up for long-term success by tapping into the full capacity of our platform.

Get off to a good start

Introducing a new tool to a well-established workflow and set of routines can be difficult, and picking the right measurement setup for your organisation requires an understanding of how your decisions influence your reporting and possible insights. Additionally, you need an understanding of how to interpret your insights and turn them into actions to plan and optimise your campaigns.

How to set up integrations, troubleshoot measurement issues, understand estimations of metrics like reach, hitrate and on-target percentage, identify top-performing channels and strategies and optimise campaigns are just some of the topics we cover in our Education and Enablement sessions.

Education and Enablement sessions

The sessions can include your own as well as your customer’s or partner’s team members and can cover any introduction and training your technical, ad operations, or research teams may need.

Learn more

Want to learn more about how you can get maximum value from your audience measurement? Request more info about our Education and Enablement services via the form below.

This article is 1 of 4 in our series: AudienceProject Professional Services

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Currently reading

Article 1: Introducing Education and Enablement services: Take your audience measurement to the next level

2

February 14, 2023

Article 2: Introducing Premium support and CSM advisory services: Get custom support when you need it

3

March 9, 2023

Article 3: Introducing Upgrade services: Upgrade to the new generation of AudienceReport with confidence

4

June 28, 2023

Article 4: Introducing Onboarding services: Unlock the full potential of AudienceReport

About this article series

AudienceProject is launching a series of new professional services to support your success when measuring your campaigns with our platform. In these articles, you can learn more about the different services.