Last week, we announced the phasing out of the original AudienceReport. Today, we are introducing our Upgrade services to ensure your successful upgrade to the new generation of AudienceReport.

At the end of last year, we launched a new and enhanced version of our audience measurement platform – a future-ready platform that makes it easier to automatically measure cross-media campaigns and compare ad performance across channels.

However, we all know the feeling of replacing our old computer with a new and shiny one. The joy of unwrapping it combined with the worry of all documents, pictures and apps getting lost when setting it up. Switching from one measurement platform to another may feel somewhat similar.

At AudienceProject, we want to ensure that you are successfully upgraded from the original AudienceReport to the new generation of AudienceReport. That’s why we are now introducing the third of our new professional services: Upgrade.

Upgrade with confidence

Our Upgrade services will take you through a structured and well-documented upgrade process supporting you when upgrading to the new generation of AudienceReport.

We will ensure that no data gets lost in the upgrade process and that you and your team are off to a good start when measuring your campaigns in the new platform.

The upgrade process

Together with you and your team, we will initially create an upgrade plan that fits your organisation’s needs.

Additionally, we will help you transfer integrations, data and users from the old platform to the new one, ensuring non-disrupted measurement of your campaigns. This includes guidance on implementation, export of historical campaign data and import of active campaigns.

Finally, we will host training sessions for you and your team on the use of the new platform as well as an optimisation workshop, ensuring that you get the most out of your upgrade.

Identification of internal key individuals
Connect key individuals from your organisation and agency involved in setting up new integrations with technical and CSM team members from AudienceProject. Also, identify clients, ad accounts and users that need to be migrated to the new platform.
Relevant to: Key project personnel
Upgrade plan and documentation
Get an upgrade plan with detailed documentation to guide your or your agency’s technical team in setting up integrations. Also, agree on the timeline for the upgrade process, including the migration date.
Relevant to: General team members
Upgrade kick-off
Get a kick-off and Q&A meeting to ensure an understanding of the upgrade instructions and a commitment to the upgrade deadlines.
Relevant to: Technical team members
Get accounts created in the new platform and get users from the old platform transferred to the accounts in the new platform. Also, identify campaigns running on the migration date to ensure these are properly migrated.
Relevant to: General and technical team members
Get access to the platform, set up integrations with technical and CSM team members from AudienceProject and start measuring your campaigns.
Relevant to: Technical team members
Get an introduction to audience measurement in the new platform and how it differs from the old one to ensure optimal use of the new platform, including a clear understanding of reporting metrics and insights.
Relevant to: General team members
Optimisation workshop
Get an optimisation workshop to evaluate the upgrade process, your current use of the new platform and possible optimisation recommendations.
Relevant to: General team members

Learn more

Want to learn more about why you should upgrade and what will happen to your data when upgrading? Please visit our knowledge base or reach out to us at

Ready to upgrade to the new generation of AudienceReport? Request more info about how to get started with our Upgrade services via the form below.

This article is 3 of 4 in our series: AudienceProject Professional Services

About this article series

AudienceProject is launching a series of new professional services to support your success when measuring your campaigns with our platform. In these articles, you can learn more about the different services.