Spoiler Alert: The future of cross-media audience measurement is arriving

With the imminent release of the new generation of AudienceReport, we once again raise the bar for audience measurement by enabling advertisers and agencies to continuously measure campaign audience reach, frequency and composition across media and platforms without depending on third-party cookies.

Get the answers to the most challenging questions

Cookieless cross-media audience measurement is more important than ever. The demise of third-party cookies and our increasingly fragmented media consumption have created unforeseen challenges in measuring audiences. These changes have challenged marketers’ ability to get detailed insights into the overall performance of campaigns, including:

• What was the net reach of the campaign?
• Which channels were most (cost) effective?
• How often did the target audience see the campaign?
• How much incremental reach did the different channels generate?

Answering these questions is crucial to understand the real potential value of your media investments. However, marketers are often faced with the fact that cross-media campaigns deliver independent results for each channel, making it challenging to get a holistic view of a campaign’s performance. Thus, properly evaluating a campaign becomes extremely complex, including understanding the generated reach and identifying the most effective channels and overall net contact price of the campaign.

Marketers need to understand the overall performance of their campaigns to be able to plan and optimise their media investments and deliver marketing excellence. This is why we are introducing a new iteration of AudienceReport.

The next generation of AudienceReport

With the new generation of AudienceReport, we introduce a platform based on reliable methodologies and cutting-edge technology with privacy measures built into its core. Combined with AudienceProject’s direct integrations to various platforms, we enable advertisers and agencies to measure campaigns across media and platforms; crucially, all without depending on third-party cookies.

The new platform helps advertisers and agencies assess the performance of their campaigns by providing real-time insights on de-duplicated campaign audience reach, frequency and composition across open web and walled gardens, such as Facebook and YouTube, as well as Connected TV and Addressable TV (where third-party measurement is enabled). This means that marketers are provided with:

• A holistic view of a campaign’s performance
• A wide range of campaign and audience insights
• Campaign measurement independent of third-party cookies

In other words, the next generation of AudienceReport is a future-ready audience measurement platform, supporting advertisers and agencies in their quest towards optimal cross-media audience acquisition, further supporting marketing excellence.

Learn more

Interested in learning more about how the next generation of AudienceReport will help advertisers and agencies get prepared for the cookieless world? Request more info via the form below or reach out directly to hello@audienceproject.com to start your cross-media audience measurement journey today!