How the AudienceProject solution is driving smart companies forward:













Dailymotion measuring brand lift effect of video ads
Measuring the brand lift effect for an automotive brand's video ad

JPIMedia Full Reach targeting
JPIMedia achieved a 49% uplift in reach for sociodemographic audiences by using AudienceProject’s Full Reach technology

Full Reach targeting
Top German sales house increased the share of impressions with audience data available for advertisers by 50%

Redesigning data strategy
JPIMedia revolutionised its data strategy by creating and deploying more than 170 segments relevant to their clients in less than 3 months

Cookie-less effect measurement
How Orchestra measured true effect without third-party cookies

Campaign optimisation
An agency helped a Telco optimise its campaign budget based on reach in target group across digital and TV

People looking for cars
An agency built a unique and highly effective audience for its client, a major auto brand

Key customer segments
Through research, an agency helped a company within Fast Moving Consumer Goods identify four key customer segments

Valuable movie-goers
Egmont helped Nordisk Film build custom segments based on their most valuable audiences, reach them online and prove actual campaign effects

Documenting effect
A premium news publisher wanted to prove the value it delivered on a substantial native campaign, in order to be sure of repeat business at the same level

Real travel intent
A Danish publisher documented the beneficial effects of reaching users with real, rather than presumed, intent to travel

Reaching more men
A Nordic publisher used a data-based approach to document and sell male users beyond its popular male niche sites and expand reach within its own inventory

Unlimited reach
Jysk Fynske Medier / STEP joined the buy side as part of a strategic decision to offer unlimited reach to its clients

Reaching more mums
A UK publisher leveraged its ability to identify a valuable audience and added an extra revenue stream to its business

More subscribers
A major morning newspaper increased the number of paying subscribers and became better at retaining the ones they already had

Premium segments
A Nordic news publisher created high demand segments based on the unique personas of the users on its premium sites

Battle of the streamers
Immediate Media used a custom audience to win a six-figure campaign budget from the UK’s biggest advertiser

The job portal
A local publisher built highly valuable job audiences to gain a competitive advantage for its recruitment listings

Home mover intenders
A UK news publisher created a custom audience for its biggest spending advertiser category and increased its CPM prices

Women looking for cars
A Swedish online magazine used clever insights to convince an advertiser that their sites were the ideal place to reach women with real intent to buy a new car

Freeing up advertising spend
An agency helped a car brand free up advertising spend for new growth opportunities by reaching their target audience at a lower cost, with less wastage

Optimising campaign budget
A car brand wanted to optimise its campaign budget based on reach in target group across digital and TV

Industry-specific segments
Mindshare helped Sweden’s largest appliance dealer ELON activate industry-specific audiences to reach valuable target groups via programmatic buying

Unique audiences activated
A national transportation company built unique audiences for activation in its media buying

Most valuable customers
Denmark’s largest online bookstore Saxo used insights about its users to identify its most valuable customers
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