How the AudienceProject solution is driving smart companies forward:
Campaign optimisation
An agency helped a Telco optimise its campaign budget based on reach in target group across digital and TV
People looking for cars
An agency built a unique and highly effective audience for its client, a major auto brand
Key customer segments
Through research, an agency helped a company within Fast Moving Consumer Goods identify four key customer segments
Valuable movie-goers
Egmont helped Nordisk Film build custom segments based on their most valuable audiences, reach them online and prove actual campaign effects
Documenting effect
A premium news publisher wanted to prove the value it delivered on a substantial native campaign, in order to be sure of repeat business at the same level
Real travel intent
A Danish publisher documented the beneficial effects of reaching users with real, rather than presumed, intent to travel
Reaching more men
A Nordic publisher used a data-based approach to document and sell male users beyond its popular male niche sites and expand reach within its own inventory
Unlimited reach
Jysk Fynske Medier / STEP joined the buy side as part of a strategic decision to offer unlimited reach to its clients
Reaching more mums
A UK publisher leveraged its ability to identify a valuable audience and added an extra revenue stream to its business
More subscribers
A major morning newspaper increased the number of paying subscribers and became better at retaining the ones they already had
Premium segments
A Nordic news publisher created high demand segments based on the unique personas of the users on its premium sites
Battle of the streamers
Immediate Media used a custom audience to win a six-figure campaign budget from the UK’s biggest advertiser
The job portal
A local publisher built highly valuable job audiences to gain a competitive advantage for its recruitment listings
Home mover intenders
A UK news publisher created a custom audience for its biggest spending advertiser category and increased its CPM prices
Women looking for cars
A Swedish online magazine used clever insights to convince an advertiser that their sites were the ideal place to reach women with real intent to buy a new car
Freeing up advertising spend
An agency helped a car brand free up advertising spend for new growth opportunities by reaching their target audience at a lower cost, with less wastage
Optimising campaign budget
A car brand wanted to optimise its campaign budget based on reach in target group across digital and TV
Industry-specific segments
Mindshare helped Sweden’s largest appliance dealer ELON activate industry-specific audiences to reach valuable target groups via programmatic buying
Unique audiences activated
A national transportation company built unique audiences for activation in its media buying
Most valuable customers
Denmark’s largest online bookstore Saxo used insights about its users to identify its most valuable customers