How the AudienceProject solution is driving smart companies forward:

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All casesAdvertiserAgencyPublisher
Agency
Campaign optimisation

An agency helped a Telco optimise its campaign budget based on reach in target group across digital and TV

Agency
People looking for cars

An agency built a unique and highly effective audience for its client, a major auto brand

Agency
Key customer segments

Through research, an agency helped a company within Fast Moving Consumer Goods identify four key customer segments

Publisher
Valuable movie-goers

Egmont helped Nordisk Film build custom segments based on their most valuable audiences, reach them online and prove actual campaign effects

Publisher
Documenting effect

A premium news publisher wanted to prove the value it delivered on a substantial native campaign, in order to be sure of repeat business at the same level

Publisher
Real travel intent

A Danish publisher documented the beneficial effects of reaching users with real, rather than presumed, intent to travel

Publisher
Reaching more men

A Nordic publisher used a data-based approach to document and sell male users beyond its popular male niche sites and expand reach within its own inventory

Publisher
Unlimited reach

Jysk Fynske Medier / STEP joined the buy side as part of a strategic decision to offer unlimited reach to its clients

Publisher
Reaching more mums

A UK publisher leveraged its ability to identify a valuable audience and added an extra revenue stream to its business

Publisher
More subscribers

A major morning newspaper increased the number of paying subscribers and became better at retaining the ones they already had

Publisher
Premium segments

A Nordic news publisher created high demand segments based on the unique personas of the users on its premium sites

Publisher
Battle of the streamers

Immediate Media used a custom audience to win a six-figure campaign budget from the UK’s biggest advertiser

Publisher
The job portal

A local publisher built highly valuable job audiences to gain a competitive advantage for its recruitment listings

Publisher
Home mover intenders

A UK news publisher created a custom audience for its biggest spending advertiser category and increased its CPM prices

Publisher
Women looking for cars

A Swedish online magazine used clever insights to convince an advertiser that their sites were the ideal place to reach women with real intent to buy a new car

Agency
Freeing up advertising spend

An agency helped a car brand free up advertising spend for new growth opportunities by reaching their target audience at a lower cost, with less wastage

Advertiser
Optimising campaign budget

A car brand wanted to optimise its campaign budget based on reach in target group across digital and TV

Agency
Industry-specific segments

Mindshare helped Sweden’s largest appliance dealer ELON activate industry-specific audiences to reach valuable target groups via programmatic buying

Advertiser
Unique audiences activated

A national transportation company built unique audiences for activation in its media buying

Publisher
Most valuable customers

Denmark’s largest online bookstore Saxo used insights about its users to identify its most valuable customers

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