How the AudienceProject platform is driving smart companies forward:
Kia Denmark extends net reach in target audience with redistributed ad budget
AudienceProject measurement helps Kia Denmark document a significant increase in net reach with a redistributed ad budget
Telia increases reach efficiency by 20% with redistributed ad budget
AudienceProject measurement helps Telia document an increase in reach efficiency of 20% with a redistributed ad budget
Lidl Sweden uses cross-media brand lift measurement to uncover ways to improve its total brand impact
AudienceProject measurement helps Lidl Sweden document cross-media campaign reach and brand impact, enabling optimisation of its media mix
Pandora documents brand awareness effect of cross-media campaign
AudienceProject measurement helps Pandora document a significant effect on top-of-mind brand awareness by adding more video placements to its marketing
Vodafone documents 176% lift in campaign awareness for in-game ad campaign
AudienceProject measurement helps Vodafone prove that investments in in-game inventory have a significant effect on awareness and consideration
OS Data Solutions documents up to 327% lift in on-target percentage
AudienceProject measurement verifies that OS Data Solutions’ targeting data delivers a significant lift in on-target percentage
Magnite measuring the incremental reach of CTV to linear TV
Magnite measuring the incremental reach of CTV to linear TV
Ebiquity understanding reach at scale
Ebiquity understanding reach at scale
Measuring the impact of Facebook ads compared to TV ads
Measuring the impact of Facebook ads compared to TV ads
Kia’s Full Lifecycle Campaign Measurement Across Channels
Kia's full lifecycle campaign measurement across channels
Finecast measuring de-duplicated reach and frequency across addressable and linear TV
Measuring de-duplicated reach and frequency across addressable and linear TV
Dailymotion measuring brand lift effect of video ads
Measuring the brand lift effect for an automotive brand's video ad
JPIMedia Full Reach targeting
JPIMedia achieved a 49% uplift in reach for sociodemographic audiences by using AudienceProject’s Full Reach technology
Full Reach targeting
Top German sales house increased the share of impressions with audience data available for advertisers by 50%
Redesigning data strategy
JPIMedia revolutionised its data strategy by creating and deploying more than 170 segments relevant to their clients in less than 3 months
Cookie-less effect measurement
How Orchestra measured true effect without third-party cookies
Campaign optimisation
An agency helped a Telco optimise its campaign budget based on reach in target group across digital and TV
People looking for cars
An agency built a unique and highly effective audience for its client, a major auto brand
Key customer segments
Through research, an agency helped a company within Fast Moving Consumer Goods identify four key customer segments
Documenting effect
A premium news publisher wanted to prove the value it delivered on a substantial native campaign, in order to be sure of repeat business at the same level
Real travel intent
A Danish publisher documented the beneficial effects of reaching users with real, rather than presumed, intent to travel
Reaching more men
A Nordic publisher used a data-based approach to document and sell male users beyond its popular male niche sites and expand reach within its own inventory
Unlimited reach
Jysk Fynske Medier / STEP joined the buy side as part of a strategic decision to offer unlimited reach to its clients
Reaching more mums
A UK publisher leveraged its ability to identify a valuable audience and added an extra revenue stream to its business
More subscribers
A major morning newspaper increased the number of paying subscribers and became better at retaining the ones they already had
Premium segments
A Nordic news publisher created high demand segments based on the unique personas of the users on its premium sites
Battle of the streamers
Immediate Media used a custom audience to win a six-figure campaign budget from the UK’s biggest advertiser
The job portal
A local publisher built highly valuable job audiences to gain a competitive advantage for its recruitment listings
Home mover intenders
A UK news publisher created a custom audience for its biggest spending advertiser category and increased its CPM prices
Women looking for cars
A Swedish online magazine used clever insights to convince an advertiser that their sites were the ideal place to reach women with real intent to buy a new car
Freeing up advertising spend
An agency helped a car brand free up advertising spend for new growth opportunities by reaching their target audience at a lower cost, with less wastage
Optimising campaign budget
A car brand wanted to optimise its campaign budget based on reach in target group across digital and TV
Industry-specific segments
Mindshare helped Sweden’s largest appliance dealer ELON activate industry-specific audiences to reach valuable target groups via programmatic buying
Unique audiences activated
A national transportation company built unique audiences for activation in its media buying
Most valuable customers
Denmark’s largest online bookstore Saxo used insights about its users to identify its most valuable customers
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