How the AudienceProject platform is driving smart companies&nbsp;forward:

Lidl Sweden uses cross-media brand lift measurement to uncover ways to improve its total brand impact

AudienceProject measurement helps Lidl Sweden document cross-media campaign reach and brand impact, enabling optimisation of its media mix

Pandora documents brand awareness effect of cross-media campaign

AudienceProject measurement helps Pandora document a significant effect on top-of-mind brand awareness by adding more video placements to its marketing

Vodafone documents 176% lift in campaign awareness for in-game ad campaign

AudienceProject measurement helps Vodafone prove that investments in in-game inventory have a significant effect on awareness and consideration

OS Data Solutions documents up to 327% lift in on-target percentage

AudienceProject measurement verifies that OS Data Solutions’ targeting data delivers a significant lift in on-target percentage

Kia’s Full Lifecycle Campaign Measurement Across Channels

Kia's full lifecycle campaign measurement across channels

Finecast measuring de-duplicated reach and frequency across addressable and linear TV

Measuring de-duplicated reach and frequency across addressable and linear TV

Dailymotion measuring brand lift effect of video ads

Measuring the brand lift effect for an automotive brand's video ad

JPIMedia Full Reach targeting

JPIMedia achieved a 49% uplift in reach for sociodemographic audiences by using AudienceProject’s Full Reach technology

Full Reach targeting

Top German sales house increased the share of impressions with audience data available for advertisers by 50%

Redesigning data strategy

JPIMedia revolutionised its data strategy by creating and deploying more than 170 segments relevant to their clients in less than 3 months

Cookie-less effect measurement

How Orchestra measured true effect without third-party cookies

Campaign optimisation

An agency helped a Telco optimise its campaign budget based on reach in target group across digital and TV

People looking for cars

An agency built a unique and highly effective audience for its client, a major auto brand

Key customer segments

Through research, an agency helped a company within Fast Moving Consumer Goods identify four key customer segments

Documenting effect

A premium news publisher wanted to prove the value it delivered on a substantial native campaign, in order to be sure of repeat business at the same level

Real travel intent

A Danish publisher documented the beneficial effects of reaching users with real, rather than presumed, intent to travel

Reaching more men

A Nordic publisher used a data-based approach to document and sell male users beyond its popular male niche sites and expand reach within its own inventory

Unlimited reach

Jysk Fynske Medier / STEP joined the buy side as part of a strategic decision to offer unlimited reach to its clients

Reaching more mums

A UK publisher leveraged its ability to identify a valuable audience and added an extra revenue stream to its business

More subscribers

A major morning newspaper increased the number of paying subscribers and became better at retaining the ones they already had

Premium segments

A Nordic news publisher created high demand segments based on the unique personas of the users on its premium sites

Battle of the streamers

Immediate Media used a custom audience to win a six-figure campaign budget from the UK’s biggest advertiser

The job portal

A local publisher built highly valuable job audiences to gain a competitive advantage for its recruitment listings

Home mover intenders

A UK news publisher created a custom audience for its biggest spending advertiser category and increased its CPM prices

Women looking for cars

A Swedish online magazine used clever insights to convince an advertiser that their sites were the ideal place to reach women with real intent to buy a new car

Freeing up advertising spend

An agency helped a car brand free up advertising spend for new growth opportunities by reaching their target audience at a lower cost, with less wastage

Optimising campaign budget

A car brand wanted to optimise its campaign budget based on reach in target group across digital and TV

Industry-specific segments

Mindshare helped Sweden’s largest appliance dealer ELON activate industry-specific audiences to reach valuable target groups via programmatic buying

Unique audiences activated

A national transportation company built unique audiences for activation in its media buying