Immediate Media used a custom audience to win a six-figure campaign budget from the UK’s biggest advertiser

Publisher case

Problem

Immediate Media wanted to pitch for a big campaign budget in a highly competitive market and needed to come up with an edge in its offering.

Solution

Measure
Identify
Reach
Build

Immediate Media asked its users about which streaming platforms they currently subscribed to. After isolating those using rival platforms, they had, within a week, created a targetable segment that not only targeted the individuals the advertiser wanted to reach but also excluded existing customers.

Outcome

The publisher won the six-figure campaign budget because it was the only publisher able to quickly build and deliver reach within a custom, campaign-specific segment as well as document the effectiveness at hitting that segment.

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