An agency helped a Telco optimise its campaign budget based on reach in target group across digital and TV

Agency case

Problem

The Telco usually uses TV to drive reach on its campaigns. However, recent trends have led to certain audiences viewing less TV and becoming more expensive to reach, so they sought to find additional cost-effective reach through online channels.

Solution

Measure
Identify
Reach
Build

By using AudienceProject’s audience measurement, the Telco got a detailed overview of its media effectiveness for specific media partners and the campaign as a whole, including insights on the incremental reach that online delivers on top of TV.

Outcome

0

increase in digital reach

0

reduction in contact price

The agency was able to prove the efficiency of online media partners in comparison to TV. The digital reach was increased by 8% and the contact price for the target group was lowered by 21%.

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