A premium news publisher wanted to prove the value it delivered on a substantial native campaign, in order to be sure of repeat business at the same level

Publisher case

Problem

The publisher’s client wanted to raise awareness of its new product and brand history through a gigantic native campaign that was launched across all sites in the publisher’s network and wanted to document the beneficial effects of this campaign.

Solution

Measure
Identify
Reach
Build

By interviewing users exposed to the campaign, the publisher was able to demonstrate to its client that 24% of readers could recall one or more specific articles and that the campaign overall delivered a staggering lift in recall of 322%.

Outcome

This research helped the publisher secure repeat business from the advertiser, plus they used the case to convince even more advertisers to do effective native advertorials with them.

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