Ebiquity understanding reach at scale
Following on from Ebiquity’s TV at the Tipping Point report, highlighting the increasing split of audiences away from traditional TV over time, Ebiquity wanted to look at the natural next step for marketers; where is the commercial reach, if audiences have more choices for AV content beyond traditional TV?
Ebiquity utilised AudienceProject’s cross-media audience measurement capabilities to better aid clients in planning and executing media campaigns across channels. A selection of Ebiquity’s largest ‘reach building’ clients measured their digital video activity using AudienceProject’s cross-media audience measurement solution. This was then fused with the UK BARB data and eventually published in their Mind the Gap report.