Top German sales house increased the share of impressions with audience data available for advertisers by 50%
Problem
With the share of cookie-less traffic on the German sales house’s websites increasing, the sales house found it challenging to enrich parts of their ad inventory with high-quality data.
Offering contextual targeting for their cookie-less traffic did not meet the buy-side demand for socio-demographic and brand-specific custom audiences.
At the same time, the sales house was concerned about the scope of their audience targeting offering when looking into a future with third-party cookies being dead.
Solution
The sales house used AudienceProject’s Full Reach technology to apply high-quality audiences on all impressions, originating from traffic without third-party cookies.
With the Full Reach technology, applying several different methodologies, including ID-based and ID-less predictions, to choose the best approach for every single impression in real-time, the sales house could deliver high-quality audience targeting for all users.
Outcome
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By utilising AudienceProject’s Full Reach technology, the sales house has been able to increase the share of impressions with audience data available for advertisers by 50%
Additionally, the implementation of the Full reach technology has ensured the sales house that they have a high-quality audience targeting offering for advertisers in a cookie-less world.
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