We’re preferred partner and certified vendor at Google, which means that we’re allowed to both track and analyse. Using our first-in-class measurement tool AudienceReport, we measured approximately 200 campaigns on YouTube in the Nordics in 2013 and 2014 respectively.
Using these campaigns to document their reach in TRP’s for respective target groups, Google could use the model we created to ensure YouTube a larger portion of campaign budgets. In the end generating increased ad turnover on YouTube. We continuously have a close collaboration with Google.