Mindshare helped Sweden’s largest appliance dealer ELON activate industry-specific audiences to reach valuable target groups via programmatic buying

Agency case

Problem

The Swedish appliance dealer ELON wanted to reduce the waste in their online media buying by customising their communication to relevant audiences and in this way maximise the impact of their digital campaigns.

Solution

Measure
Identify
Reach
Build

By activating ELON’s industry-specific audiences through AudienceProject, Mindshare helped ELON reduce the waste of impressions and maximise the impact in their desired target groups.

Outcome

By activating ELON’s industry-specific audiences in their online media buying, AudienceProject helped ELON reduce the waste of impressions and maximise the impact in their desired target groups.

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