JPIMedia achieved a 49% uplift in reach for sociodemographic audiences by using AudienceProject’s Full Reach technology

Problem
With a substantial portion of JPIMedia’s traffic coming from Safari and Firefox, which are both blocking cookies, the media company found it challenging to enrich parts of their inventory with high-quality data.
At the same time, to meet the buy-side demand for sociodemographic audiences, JPIMedia needed a targeting solution that could go beyond just contextual or behavioural targeting for their cookieless traffic.
Finally, JPIMedia needed a targeting solution that could function using both their own first-party data and independently of cookies in order to be future-proof.
Solution
JPIMedia used AudienceProject’s Full Reach technology, allowing the media company to deliver demographic segmentation on 100% of impressions, originating from traffic both with and without third-party cookies.
By using a hybrid model applying several different methodologies, including ID-based and ID-less predictions, the Full Reach technology chooses the most accurate data available to make predictions for every single impression in real-time.
Outcome
0
By utilising AudienceProject’s Full Reach technology, JPIMedia has been able to enrich all of their inventory, including the impressions originating from traffic without third-party cookies, which has enabled the media company to achieve a 49% uplift in reach for sociodemographic audiences.
Additionally, the implementation of the Full Reach technology has ensured that JPIMedia is set up perfectly for the future with a sustainable audience targeting offering ready for a cookie-less world.
Words from our client
Thanks to AudienceProject’s Full Reach technology, we have been able to deliver high-quality sociodemographic audiences on every single impression, whether the traffic originated from cookie-based or cookie-less browsers. This has allowed us to achieve a 49% uplift in reach for sociodemographic audiences.
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