Through research, an agency helped a company within Fast Moving Consumer Goods identify four key customer segments

Agency case

Problem

The FMCG company wanted to learn more about its customers.

Solution

Measure
Identify
Reach
Build

With AudienceProject’s help, the brand’s agency undertook an audience research study.

Outcome

The agency identified four key customer segments, which they implemented in the digital marketing strategy.

It's your turn

Help your clients. Build trust. Build business.