Kia's full lifecycle campaign measurement across channels
Kia is a South Korean multinational automobile brand. Led by the values of full accountability and realising potential, Kia has become the world’s fifth largest vehicle manufacturer. Kia produces more than 1.4 million vehicles a year and has a network of more than 3,000 distributors and dealers covering 172 countries.
With digital media investments spread across various sites, social media and walled gardens, Kia needed an audience measurement solution that could provide the automotive company with a holistic view of their campaign performance in one place.
By using AudienceProject’s cross-media audience measurement solution, Kia has been able to measure the de-duplicated audience reach and frequency of their campaigns across channels and validate its data strategies. Additionally, the solution has allowed Kia’s marketing team to continuously measure their campaigns’ performance, enabling them to optimise their campaigns in real-time.