Denmark’s largest online bookstore Saxo used insights about its users to identify its most valuable customers

Publisher case

Problem

Saxo wanted to get a better understanding of the differences between its customers in order to build business cases for further growth.

Solution

Measure
Identify
Reach
Build

With the help of AudienceProject, Saxo interviewed its users to get a more qualified overview of their customers and integrated the interview data with its behavioural data in Google Analytics.

Outcome

Saxo identified its most valuable customer segments for further business development.

It's your turn

Discover which consumers are most valuable to your own business