Denmark’s largest online bookstore Saxo used insights about its users to identify its most valuable customers

Publisher case

Problem

Saxo wanted to get a better understanding of the differences between its customers in order to build business cases for further growth.

Solution

With the help of AudienceProject, Saxo interviewed its users to get a more qualified overview of their customers and integrated the interview data with its behavioural data in Google Analytics.

Outcome

Saxo identified its most valuable customer segments for further business development.

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