Denmark’s largest online bookstore Saxo used insights about its users to identify its most valuable customers
Publisher case

Problem
Saxo wanted to get a better understanding of the differences between its customers in order to build business cases for further growth.
Solution
With the help of AudienceProject, Saxo interviewed its users to get a more qualified overview of their customers and integrated the interview data with its behavioural data in Google Analytics.
Outcome
Saxo identified its most valuable customer segments for further business development.
Signup for the AudienceProject newsletter
Industry relevant articles, truth-revealing studies, exiting new product launches and random thoughts from brilliant people - directly in your inbox. Free of charge and no spam guaranteed!