A car brand wanted to optimise its campaign budget based on reach in target group across digital and TV
The car brand usually uses TV to drive reach on its campaigns. However, recent trends have led to certain audiences viewing less TV and becoming more expensive to reach, so they sought to find additional cost-effective reach through online channels.
By using AudienceProject’s audience measurement, the advertiser got a detailed overview of its media effectiveness for specific media partners and the campaign as a whole, including insights on the incremental reach that online delivers on top of TV.
increase in reach
lower contact price
By optimising the campaign in real-time, the reach was increased by 8% and the contact price was lowered by 21%.