AudienceProject measurement verifies that OS Data Solutions’ targeting data delivers a significant lift in on-target percentage
OS Data Solutions is a joint venture between Ströer and Otto Group, providing data of unique quality and scope to increase the impact and experience of digital advertising. OS Data Solutions was founded in June 2019 to create one of the largest German data pools, combining Ströer's digital reach with the high-quality data from Otto Group.
Many of OS Data Solutions’ clients are buying their targeting data based on the on-target percentage that it delivers. Therefore, OS Data Solutions needed a reliable measurement partner to help them verify the quality of their targeting data. AudienceProject’s track record from the Nordics and the UK as well as an internal data validation between OS Data Solutions’ deterministic sociodemographic data and AudienceProject’s panel data, convinced OS Data Solutions to partner up with AudienceProject.
To test the quality of their targeting data, OS Data Solutions used AudienceProject’s cross-media audience measurement platform to measure the on-target percentage of campaigns running in November last year and January this year with and without OS Data Solutions’ targeting data applied. As OS Data Solutions offers targeting data delivering different levels of reach and precision, AudienceProject measured the on-target percentage for each of these.