AudienceProject measurement helps Pandora document a significant effect on top-of-mind brand awareness by adding more video placements to its marketing
Pandora is the world's largest jewellery brand. Headquartered in Copenhagen, Denmark, the company designs, makes and markets contemporary jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 7,500 points of sale, including more than 2,700 concept stores.
Many people have heard of Pandora, but the jewellery maker wanted more people to recall them unprompted when thinking about jewellery.
For its 2022 holiday campaign, Pandora wanted to test Meta in-stream video ads and document
if adding more video placements to its marketing would improve top-of-mind awareness results.
After testing the Meta in-stream video ads, Pandora used AudienceProject’s cross-media measurement platform, AudienceReport, and its brand lift study solution to measure the cross-media reach and brand impact of the campaign across TV, Meta platforms, YouTube and programmatic online video.
AudienceReport provided Pandora with insights into the total and incremental reach by channel as well as the reach overlap between the channels.
On top of that, the brand lift study provided the jewellery maker with insights into the brand impact on different brand metrics on the individual channels and the channels combined.