An agency built a unique and highly effective audience for its client, a major auto brand
Agency case

Problem
The agency needed to ensure it was reaching UK consumers who are actually looking for a car right now.
Solution
Based on 12,000 interviews and prediction technology, Audience-Project helped build a custom audience for the agency and its client.
Outcome
0
improved target group precision
0
improved eCPM
The activation of the custom audience led to an uplift in all key campaign metrics including a 244% improved precision in reaching the target group and a reduction in the eCPM of 60%.
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