An agency built a unique and highly effective audience for its client, a major auto brand

Agency case

Problem

The agency needed to ensure it was reaching UK consumers who are actually looking for a car right now.

Solution

Measure
Identify
Reach
Build

Based on 12,000 interviews and prediction technology, Audience-Project helped build a custom audience for the agency and its client.

Outcome

Advertiser

0

improved target group precision

0

improved eCPM

The activation of the custom audience led to an uplift in all key campaign metrics including a 244% improved precision in reaching the target group and a reduction in the eCPM of 60%.

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