“Data targeting leads to increased customer engagement.”

Challenge
Saxo wanted to know how they could improve the customer experience of their website.
Case & Result
“The implementation of the UserReport free online survey tool on our website has provided us with a great amount of data about our visitors’ socio-demographics. This data has been extremely valuable to us, since it has given us very detailed information about our audience. We are now able to define our customers even better and adjust our website and campaign activities. This data targeting leads to increased customer engagement”, says Malthe Cederborg, Online Marketing Manager at Saxo
Malthe Cederborg
Online Marketing Manager @ Saxo