Hit the right target groups on online video campaigns with AudienceProject and smartclip

As a leading video advertising technology company, smartclip offers a multi-screen advertising experience across all digital devices with its proprietary programmatic technology, the SmartX Platform. smartclip provides yield-optimised content monetization for connected TVs, smart TVs, desktop and mobile devices. In august 2015, smartclip integrated with AudienceProject’s market leading documentation and targeting system. The cooperation includes documentation of target group impacts and campaign effectiveness based on survey-driven exposed/non exposed interviews across online devices such as desktop, mobile and tablets as well as advanced real-time, data driven, media planning at scale. This enables smartclip to conduct accurate targeting on parameters like age, gender, income, household size, children in household, occupation and education.