A local publisher built highly valuable job audiences to gain a competitive advantage for its recruitment listings

Publisher case

Problem

A local publisher wanted to give its new job site a competitive advantage, and increase scale, by offering to recruit from passive job profiles instead of just among active job searchers.

Solution

The publisher collected survey data about industries, job titles and next job expectations among the Danish online population. Based on the data, 35 unique job targeting segments were built, deployed and marketed as a part of the new job site and campaign offering.

Outcome

0

more sales generated

The publisher more than doubled its sales on the job site solution with the launch of the segments and increased its total data revenue.

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