“As a major car brand we have a great interest in how visitors experience our website and how the website adds value to our business. UserReport’s survey tool has some excellent standard questions related to the user experience of the website, which gives us insights into the visitors’ digital brand experience and how well the website meets the users’ demands for quality. The survey tool also gives you the opportunity to add some questions of your own. This makes it possible to add some more business related questions, which is extremely valuable to us. In addition to this, it helps us collect a great amount of leads for our newsletter”, says Stefan Asmussen, Digital Manager at Toyota.