A national transportation company built unique audiences for activation in its media buying

Advertiser case

Problem

The national transportation company had identified six specific key personas and wanted to reach them with different messages and campaign saturation.

Solution

Based on first-party data from research ­examining transportation habits, AudienceProject built the six different, people-based segments, and made them available for activation in online media buying.

Outcome

Advertiser

0

uplift in campaign awareness

The advertiser got the opportunity to target its campaigns with specific messages to specific audiences, which led to an uplift in all key campaign metrics including an uplift in campaign awareness of more than 60%.

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