Jysk Fynske Medier / STEP joined the buy side as part of a strategic decision to offer unlimited reach to its clients

Publisher case

Problem

As a local publisher, Jysk Fynske Medier was becoming increasingly aware that it needed a way to serve clients’ needs to reach audiences beyond Jysk Fynske Medier’s inventory if it wanted to win not only regional but also national campaign budgets.

Solution

Measure
Identify
Reach
Build

Jysk Fynske Medier made the strategic decision to invest in DSP, data- and platform solutions enabling them to buy inventory across multiple platforms and publishers. A key part of their data offering was to deliver similar audiences across platforms and respond to demands for new segments fast and at scale.

Outcome

Jysk Fynske Medier increased its revenue.

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