AudienceProject measurement helps Vodafone prove that investments in in-game inventory have a significant effect on awareness and consideration
In 2021, Vodafone set out to reach German gamers and let them know about its fast connection speeds through the world’s first programmatic in-game ad campaign within the PC racing game Trackmania. To demonstrate the effect of doing in-game advertising, Vodafone needed a measurement solution that could help them prove the brand impact of the campaign.
To demonstrate the effect of the campaign, Vodafone initially measured the campaign with AudienceProject’s audience measurement solution, providing Vodafone with real-time insights on audience reach and frequency. On top of that, AudienceProject provided Vodafone with its brand lift measurement solution to prove the campaign’s effect on different brand metrics.