A Swedish online magazine used clever insights to convince an advertiser that their sites were the ideal place to reach women with real intent to buy a new car

Publisher case

Problem

The digital publisher wanted to pitch for a budget from a car brand and needed to convince them that their properties were the best place to reach female car intenders.

Solution

Measure
Identify
Reach
Build

The digital publisher surveyed its users about their intention to buy a new car as well as their preferences when choosing what car to buy and thus proved the high affinity of this audience across their sites. The campaign was subsequently measured to document the actual reach delivered in the target group.

Outcome

The digital publisher won the campaign budget because it was able to not only document its ability to deliver reach in the target group but also offer relevant input on how to communicate to their users in particular.

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