Press and Media

AudienceProject appoints Morten Kruse Søndergaard as Chief Technology and Product Officer

AudienceProject, a leading provider of digital advertising measurement solutions, appoints Morten Kruse Søndergaard as its new Chief Technology and Product Officer (CTPO).

Morten brings over 20 years of experience in marketing technology, with a strong track record of defining and delivering market-leading SaaS platforms within the AdTech and MarCom industries. Previously, Morten held senior positions at Adform and Sitecore, where he was responsible for creating and launching innovative solutions that helped companies become leaders in their respective industries.

At AudienceProject, Morten will be responsible for leading the company’s technology and product strategy, working closely with stakeholders to develop and deliver innovative solutions for the digital advertising market. He will focus on defining, building and ensuring delivery of the most inspiring measurement platform for customers and partners, optimising development approaches, and aligning deliveries towards priorities and goals.

“Morten is an excellent addition to our team, and we are thrilled to have him on board”, said Thomas Gregers Honoré, CEO of AudienceProject. “With his extensive experience in SaaS product management and deep understanding of the digital advertising industry, Morten will play a crucial role in driving our company’s growth and success.”

“I’m excited to join AudienceProject and work with the team to deliver innovative and inspiring solutions that help customers succeed in making confident marketing decisions and optimising their media investments”, said Morten Kruse Søndergaard. “My focus will be creating a measurement SaaS platform that exceeds expectations and delivers real value to customers and partners.”