Press and Media

Find the latest press releases from AudienceProject and download relevant brand assets.

AudienceProject appoints Thomas Honoré as CEO

June 1, 2022 - Press Release

After a year as an external consultant and later Chairman of the Board, AudienceProject appoints Thomas Honoré as CEO.

From 1 June, Thomas Honoré will take up the position of CEO of AudienceProject. He takes on the role with the ambition of making the company the world’s leading cross-media audience measurement platform, serving the largest international brands across Europe and the US.

Over the past decade, AudienceProject has delivered cross-media audience measurement of digital campaigns and has been the preferred provider for agencies in the Nordics for the past several years. During the last couple of years, the company has also established itself in the UK and Germany with clients such as L’Oréal and Nestlé.

However, the ambitions go beyond this, and Thomas Honoré is now ready to accelerate the company’s international growth even further.

“Throughout this last year with AudienceProject, I have gotten to know the company very well. I have experienced a company with not only highly competent people but also an enormous growth potential. AudienceProject has a clear strategy for its platform, and the company already helps some of the world’s largest brands solve key challenges coming with today’s fragmented media landscape. It makes me very excited about getting even more involved in the company”, says Thomas Honoré.

At the same time as Thomas Honoré takes over as CEO, Mogens Storgaard Jakobsen takes over as Chairman of the Board.

“Through our cooperation, I have gotten to know Thomas well. Thomas is a commercial capacity with a proven track record in scaling companies internationally. At the same time, AudienceProject is in a position where the company is ready for further expansion, making us very excited that Thomas is now taking over as CEO”, says Mogens Storgaard Jakobsen.

Thomas Honoré takes over the role of CEO from Co-founder Henrik Lauritzen, who remains a shareholder in the company.

More info and contact
About AudienceProject

AudienceProject is a technology-based market research company founded in Denmark and operational worldwide that helps advertisers get the most value from their advertising spend. The company provides an independent, cross-media audience measurement platform, allowing clients to measure, optimise, and plan campaigns to efficiently reach and impact their audiences across channels.

For more information, visit

About Thomas Honoré

Thomas Honoré has more than 25 years of experience in international leadership and business development roles within the digital industry in leading companies such as Columbus, Oracle, IBM and Tieto. He is passionate about setting and reaching ambitious goals with his team, and his leadership philosophy is to vision, plan and execute – together as a team. Thomas Honoré is a visionary, communicating, involving and hands-on executive, and he always has his eyes on the organisation’s greater purpose.

For more information, visit LinkedIn

Contact AudienceProject

Martin Kokholm
Marketing & Communications Manager
+45 25 61 32 19