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AudienceProject appoints Thomas Honoré as chairman of the board

February 24, 2022 - Press Release

AudienceProject announces that Thomas Honoré will join the company as chairman of the board effective March 1, 2022. At the same time, Thomas Honoré invests in the company to become one of the largest shareholders together with the co-founders.

AudienceProject is on a mission to deliver the world’s most comprehensive audience measurement platform with the broadest media coverage to enable advertisers to measure the reach of their advertising in preferred audiences. Today, the company serves a wealth of leading global brands such as Meta, Google, Discovery Channel, GSK and L’Oreal.

The strategic objective for the new chairman is to accelerate the company’s international growth by expanding the customer footprint in especially the UK, Germany, and Nordic countries. The market for advertising measurement and optimisation is very attractive and growing as the advertisers face an increased level of communication channel diversity and complexity.

When the World Federation of Advertisers (WFA) unveiled its framework for cross-media measurement, Stephan Loerke, CEO of WFA, commented, “Advertisers have long struggled with poor quality data that doesn’t allow them to properly assess how best to invest their ad budgets across multiple platforms and media”. AudienceProject delivers the solution to help advertisers overcome this challenge.

“I am excited to join AudienceProject and lead the growth journey together with the team. AudienceProject has a compelling value proposition to customers with a unique SaaS analytical platform and a great team, capable of accelerating the company’s success,” says Thomas Honoré.

“We have known Thomas for some years, and we value his understanding of the international digital world and his experience in leading SaaS companies. Bringing Thomas on board is a natural next step for us, and we are looking forward to working more closely with Thomas,” says Mogens Storgaard Jakobsen, previous Chairman and Co-founder.

More info and contact
About AudienceProject

AudienceProject is a technology-based market research company founded in Denmark and operational worldwide that helps advertisers get the most value from their advertising spend. The company provides an independent, cross-media audience measurement platform, allowing clients to measure, optimise, and plan campaigns to efficiently reach and impact their audiences across channels.

For more information, visit

About Thomas Honoré

Thomas Honoré has more than 25 years of experience in international leadership and business development roles within the digital industry in leading companies such as Columbus, Oracle, IBM and Tieto. He is passionate about setting and reaching ambitious goals with his team, and his leadership philosophy is to vision, plan and execute – together as a team. Thomas Honoré is a visionary, communicating, involving and hands-on executive, and he always has his eyes on the organisation’s greater purpose.

For more information, visit LinkedIn

Contact AudienceProject

Mogens Storgaard Jakobsen
Chief Commercial Officer
+45 21 27 53 06