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AudienceProject becomes data provider for Widespace
AudienceProject, the marketing technology company, today announces a cooperation with the mobile brand technology company Widespace. AudienceProject will supply Widespace with data enabling Widespace to offer extended reach for targeted campaigns throughout the Nordic region. The data will complement Widespace’s own data sets.
AudienceProject’s incomparable panel size of almost 800.000 active panelists in the Nordics is one of the main reasons why Widespace selected the company.
”We are committed to using our unique technology to drive interest and awareness for advertisers at scale”, says Emelie Löfdahl, Business Area Manager at Widespace. ”AudienceProject’s ability to target mobile devices based on 1st party cookies, enables us to provide our customers with better reach and accuracy for our targeted campaigns even on iOS devices.”
For AudienceProject the partnership with Widespace is a great testament to the capabilities of their audience data.
“As a leading provider of audience data Widespace can achieve unparalleled reach for targeting based on socio demographics and interest segments – even on mobile devices,” says Simon Kvist Gaulshøj, Global Publishing Director at AudienceProject.
The partnership taps in to one of the major trends in the advertising world right now.
“With Facebook and Google leading the game, advertisers today are getting used to buying audiences – not impressions. So in order to meet this demand, media companies selling advertising inventory must be able to deliver both reach and accuracy on their audience segments to stay relevant,” says Jacob Lachmann, CEO AudienceProject.
The cooperation between AudienceProject and Widespace is Nordic meaning that the data will be available for Widespace’s clients in Denmark, Sweden, Norway and Finland.