Press and Media

AudienceProject becomes insights provider for Statista

For several years, the Danish marketing technology AudienceProject has published technology insights based on its online panel of more than 1.5 million panelists – a panel that is used to target and validate audiences for clients such as Facebook, Google, Coca-Cola, GroupM and Omnicom Media Group.

AudienceProject has primarily published insights for the Nordic countries including Denmark, Sweden, Norway and Finland, but now the company has expanded its insights to include the US, UK and Germany.

This has led to a new partnership between AudienceProject and Statista – one of the leading statistics companies on the internet. With the partnership, AudienceProject will continuously provide technology insights on topics such as device, apps and social media usage as well as insights about TV and streaming, e-commerce, ad blocking etc.

The partnership with AudienceProject is highly valued by Statista as AudienceProject can provide different insights for their users to complement the already existing insights on the platform:

“AudienceProject’s data complements data published by other leading technology players in an ideal way. With access to AudienceProject’s data, Statista’s users can for example challenge figures on Daily Active Users (DAU) and Monthly Active Users (MAU) of leading social networks in order to make better decisions based on their research. In addition, not all companies share user data with the public regularly, so with AudienceProject’s data we are creating new knowledge for our clients”, says Friedrich Schwandt, CEO of Statista

For AudienceProject, the partnership with Statista is a great endorsement of the insights that they are providing:

“As our business is expanding geographically we are now able to deliver insights across more markets such as the US and UK. For us, an understanding of the media industry is crucial to our position in the market. We make a virtue of delivering technology insights focusing on various relevant topics to improve the general knowledge base regarding new media and tech. We are very excited that these insights now become available on a platform of Statista’s size”, says Jacob Lachmann, CEO of AudienceProject.