Press and Media

AudienceProject chosen as 2017 Red Herring Top 100 Winner

In just few years, the marketing technology company AudienceProject has evolved into the market leader in campaign audience measurement, brand lifts surveys and data targeting. This is now being recognized by the global media company Red Herring.

Red Herring Top 100 Europe enlists outstanding entrepreneurs and promising companies. It selects the award winners from a shortlist of 1,200 privately financed companies each year in the European Region. Since 1996, Red Herring has kept tabs on these up-and-comers. Red Herring’s Top 100 list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring’s editors were among the first to recognize that companies such as Alibaba, Facebook, Google, Skype, SuperCell, Spotify, Twitter, and YouTube would change the way we live and work. Thousands of the most interesting and innovative companies have graced the Top 100 list over the years.

“In 2017, selecting the top achievers was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “In fact, we had the toughest time in years because so many entrepreneurs had crossed significant milestones so early in the European tech ecosystem. But after much thought, rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across Europe to the Top 100 Winners. We believe AudienceProject embodies the vision, drive and innovation that define a successful entrepreneurial venture. AudienceProject should be proud of its accomplishment, as the competition was very strong.”

Red Herring’s editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technological innovation, management quality, overall business strategy and market penetration. This assessment was complemented by a review of the track records and standings of similar startups in the same verticals, allowing Red Herring to see past the “hype” and make the list a valuable instrument of discovery and advocacy for the most promising new business models in Europe.

Jacob Lachmann, CEO at AudienceProject, says: “Being chosen as a Red Herring Top 100 Europe winner is a huge achievement for the team and puts us in company with some of the tech giants of today. What makes this achievement special for us is that it is both our technology and our ability to execute our business model that has been evaluated.”

Following AudienceProject’s well-deserved win, they will be participating in the competition to earn a spot in the Global Top 100 in November 2017.