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AudienceProject chosen as an honorary 2017 Red Herring Top 100 North America Winner
In just few years, the marketing technology company AudienceProject has evolved into the market leader in campaign audience measurement, brand lifts surveys and data targeting. This is now being recognized by the global media company Red Herring that has selected AudienceProject as one of only seven honorary European winners at Red Herring’s Top 100 North America event.
The winners were chosen from thousands of entrants, whittled down to hundreds making the trip to California. AudienceProject was chosen to travel from Europe to the event for its especially disruptive and exciting business model, recognized earlier in the year at the Red Herring Top 100 Europe 2017 event in Amsterdam.
The Top 100 North America event was preceded by two days of keynote speeches, discussions and finalist presentations. Companies were judged by industry experts, insiders and journalists on a wide variety of criteria including financial performance, innovation, business strategy and market penetration. Winners ran the gamut of verticals, from fintech and marketing to security, IoT and many more.
Red Herring’s editors have been evaluating the world’s startups and tech companies for over two decades. It gives them the ability to see through the industry’s hype, to pick firms that will continue a trajectory to success. Brands such as Alibaba, Google, Skype, Spotify, Twitter and YouTube have all been singled out in Red Herring’s storied history.
“2017’s crop of Top 100 winners has been among our most intriguing yet,” said Red Herring chairman Alex Vieux. “North America has led the way in tech for so many years, and to see such unique, pioneering entrepreneurs and companies here in California, which is in many ways the heartland of the industry, has been a thrilling experience.
“What has excited me most is to see so many people forging niches in high-tech and cutting edge sectors,” added Vieux. “Some of the technical wizardry and first-rate business models on show here at the conference has been fantastic to learn about. We are thrilled about AudienceProject, whose intrepid work transcends regions. AudienceProject should be proud of its achievement: the competition was incredibly strong.”
Following AudienceProject’s Top 100 win it is invited to showcase itself at the Top 100 Global event in November.