Press and Media

AudienceProject hires Swedish industry profile

For the last five years, Swedish brands, agencies and publishers have thanks to AudienceProject’s data targeting and audience measurement services had the opportunity to truly measure their digital media activities.

Now, the company opens an office in Stockholm to further spread the knowledge of its services to make more Swedish companies aware that they can ensure that what is being paid for is also what is being delivered – every time, in real-time and based on real people.

Built on a proprietary tech stack and more than 1.5 million panelists worldwide, AudienceProject has carved out a unique position; acting as an independent party in the digital advertising industry, helping clients target and verify audiences against highly robust, proprietary, people-based data.

Leading the Swedish team will be Jonas Jonsborg, former Country Manager Nordics at Meetrics, and before that Commercial Director Nordics at Adform.

“Sweden is the biggest market in the Nordics and is, therefore, an important focus for AudienceProject. We have already established a strong position in Sweden and with Jonas, we bring in an experienced industry leader to take us to the next level”, says Jacob Lachmann, CEO at AudienceProject.

Jonas brings his extensive knowledge and experience of the Swedish market to the company, where his role is to further strengthen AudienceProject’s position in the Swedish market. AudienceProject currently has significant partnerships in Sweden with agencies like GroupM, Omnicom Media Group, IPG, Dentsu Aegis and Bizkit Havas as well as a range of brands and publishers.

Of the opportunity ahead, Jonas says: “I’m really looking forward to the opportunity to continue the growth of AudienceProject in Sweden and further develop the partnerships with brands, agencies and publishers. I believe that AudienceProject is uniquely positioned with a proposition of quality data that is fully transparent and independent”.

Jonas Jonsborg joined AudienceProject 1 August.