Press and Media

AudienceProject makes its entry into the German market

German brands, agencies and publishers will now get the opportunity to truly measure their digital media activities, ensuring that what is being paid for is also what is being delivered – every time, in real-time and based on real people.

Built on a proprietary tech stack and more than 1.5 million panelists worldwide, AudienceProject has carved out a unique position; acting as an independent party in the digital advertising industry, helping clients target and verify audiences against highly robust, proprietary, people-based data.

Leading the German team will be Stefan Beckmann, former Managing Director DACH at SpotX, and before that Country Manager Germany at Infectious Media.

“Germany is one of the biggest markets in the world and is, therefore, an important focus for AudienceProject. We have already established a good foundation of publishers and with Stefan, we bring in an experienced industry leader to take us to the next level”, says Jacob Lachmann, CEO at AudienceProject.

Stefan brings a broad spectrum of experience from the broadcast landscape and the data and programmatic market to the company, where his role is to establish and scale the German operation. AudienceProject already has significant partnerships in Germany including Bauer Xcel Media and also on the buy-side with key agency players.

Of the opportunity ahead, Stefan says: “There could not be a better time than now to launch AudienceProject in Germany. The industry is united in an effort towards transparency, to understand their audiences and secure quality. Publishers, agencies and marketers are moving further together to continuously develop the marketplace in that direction. From the big TV screen to the mobile device, all media is now addressable and measurable. AudienceProject is uniquely placed to empower the ecosystem to fulfil its potential through the use of people-based data”

AudienceProject opens its Hamburg office on 1 June.